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10 Quick Tactics To Reduce Churn

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10 Quick Tactics to Reduce Churn 3 1. Attract the right customers by having a strong grasp of your target audiences. It means articulating the dierent kinds of users who would get value from your product, highlighting the leading benefits and features, and, as important, being transparent about pricing. Being clear about your product is a key ingredient in attracting the "right" customers as opposed to people who may be browsers, tire-kickers or penny pinchers. It lets you focus on high-value customers, rather than customers who are not a good fit and, in the process, consume valuable resources. 2. Understand your customer's goals. People purchase your products to achieve a particular set of outcomes. As a result, you need to have in-depth knowledge of these outcomes. What is it they are looking to achieve and how can your product deliver value? There are a variety of ways to determine goals: customer interviews, demos, surveys and the creation of buyer personas. Once you know your customers' intentions, it is easier to deliver the right solution at the right time. 3. Understand your customers. Do you have a 360-degree view of: how customers use your product: their needs, how they are communicating with you, and their overall health? To eectively serve your customers, you need to understand what they are doing with your product – e.g. how many times they log-in, features being leveraged, and how many seats or licenses are being used. One of the keys to understanding customers is identifying the three most important things that increase adoption. It lets you focus on what really matters to customers. 4. Tier your customers. Many businesses follow the 80/20 rule – 20% of your customers deliver 80% of your revenue. As a result, it is essential to target service delivery according to customer value. It ensures customers delivering the most value to your business are prioritized and oered engaged and pro-active guidance, insight and customer service. Another benefit is it guides resource allocation (people, time and money) and where these resources need to be focused. 5. Build a user-friendly onboarding process to create a positive first impression. For example, the sign up process should be easy, quick and intuitive so you can capture and spark a customer's interest in your product. Rather than send a standard welcome email, you should oer information and user-friendly tips on how to get going with your product. It could be links to tutorials, blog posts or videos. You want customers to embrace your product as quickly and seamlessly as possible. So what can you do to reduce churn? Amity spends a lot of time working with SaaS businesses to solve this problem and helping our customers reduce churn. It is why we built an integrated customer lifecycle automation platform that is laser focused on how to manage recurring revenue customers. To help you quickly reduce churn, we put together a list of 10 tactics. It is by no means definitive, but we hope it oers insight, tips and guidance that can be quickly and easily put into action.

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