Customer onboarding is both an art and a science. To succeed, you need to find the right balance between a creative content strategy and a data-driven approach. Rely too much on the right side of your brain, and you may be in danger of providing customers with safe, but stale messaging. Lean too far left, and how will you ever know the true impact of your program?
In this webinar, we partnered with Skilljar to discuss:
• Efficient processes for content creation and revision
• Building and evaluating an onboarding program
• Tips and tricks to engage your audience
• Goals and benchmarks for onboarding success
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