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How to Have Meaningful Engagements with Customer Benchmarking

December 7, 2017

Meaningfully engaging with customers is critical for SaaS Customer Success Managers to move their accounts forward. Yet, it can be challenging to prompt the conversations and actions required to achieve the adoption, retention, and expansion rates your business needs. Leading SaaS companies are using customer benchmarking to tackle this challenge. Benchmarking produces unique, comparative insights that get customers’ attention and motivate them to get more value from their solutions. As a result, both customers and SaaS companies achieve better outcomes.

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