Pam McBride

Pam McBride has over 15 years in B2B/tech marketing and SaaS businesses employing every data-driven marketing tactic along the way: demand generation, lead management, metrics/insights, PR/content/social and programs for acquisition, retention and upsell. She finds growth where others couldn't and creates motivated engaged teams that deliver great work to drive results.

  • The 4 Traits of a Great Customer Success Mindset

    The 4 Traits of a Great Customer Success Mindset

    What’s the secret to great customer success? It starts with great customers – the ones that realize true value from your solution, provide invaluable product feedback and are the most vocal advocates.

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  • The Organizational Benefits of Customer Success

    The Organizational Benefits of Customer Success

    As SaaS companies transition into the customer maturity phase of their business, the opportunity arises to proactively secure customers for life by providing them with a superior experience.

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  • De-Risking the First 90 Days for Your SaaS Customer

    De-Risking the First 90 Days for Your SaaS Customer

    During the first 90 days with a new customer, you are no longer trying to “make the sale”. This juncture is your opportunity, as a Customer Success Manager, to start influencing customer outcomes.

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  • The 5 Telltale Signs You Are in a Customer Maturity Phase (or Why You Really Do Need Customer Success)

    The 5 Telltale Signs You Are in a Customer Maturity Phase (or Why You Really Do Need Customer Success)

    In the early stages of your SaaS business, the focus is rightly on building the product, developing the market, forming new partnerships, securing early adopters and converting trials.

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  • What Did You Contribute to Your Customer Today?

    What Did You Contribute to Your Customer Today?

    In a customer-centric organization, every department has a responsibility to the customer. Whether you are developing a product, managing a project, adjusting the balance sheet or writing...

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  • [Infographic] 3 Things Every Prospect Wants to Hear

    [Infographic] 3 Things Every Prospect Wants to Hear

    Why should prospects become your customer? You have a great service to offer them and it solves their pain, but someone else is convincing them that they do as well

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  • Customers Are An Investment

    Customers Are An Investment

    Technically speaking when a customer subscribes to your service, they perform the initial investment. They are investing in your service because it meets a need, solves a pain or gets a job done.

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  • 7 Reasons Why You're Not Ready For Customer Success…Yet

    7 Reasons Why You're Not Ready For Customer Success…Yet

    Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it?

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