Three Truths Proving Why Companies Should Be Customer-Centric
Customer-Centric Companies seek to understand the world through their customers' eyes. Organizations that achieve this level of customer engagement are more innovative and more profitable.
Using Software and Savvy to Create Relationship Intelligence
Because customers have come to expect their vendors to know a lot about their behaviors and preferences, they also expect them to live up to increasingly higher standards of service and engagement.
How Measuring Customer Returns Leads to Higher Profitability
In this post, I’ll share some of what I learned from their book and my own experience of implementing programs to measure and improve ROC.