November 10 at 1pm ET / 10am PT
Effective strategy in a SaaS business often means offering different service levels to different customer segments. However, it is often not obvious where to draw the lines. What are the right criteria to use for segmentation? What are the types of services to offer? How to organize to delivery these services economically?
Ed Powers and Joshua Robitaille will share their lessons learned developing the segmentation strategy used at SurveyGizmo today.
Ed Powers, Principal at Service Excellence Partners
Ed Powers specializes in getting companies from concept to market and growing a loyal customer base through superior execution. Ed has led operations at multiple start-ups and early stage companies from software to luxury travel to business services and training.
Joshua Robitaille, On-Boarding Support Manager at SurveyGizmo
Joshua Robitaille has led the growth of SurveyGizmo over the past 5 years by directing a great customer experience. Joshua's strategic ability to know what it takes to help potential customers become purchasing customers has helped define customer success at SurveyGizmo.
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