SaaS Tattler Issue 9

May 15, 2014 Pam McBride

Top SaaS Insights of the Week:

 SaaS Growth

Yikes! You need 10 times more customers – this is the math, graphs and data to support this theory. “The lesson is that, whatever stage you might be at now, your next goal should be 10 times the customers you have today.”

A featured post by CEO Steli Efti on Kissmetrics provides practical advice on 7 pricing tactics that you shouldn’t employ. Why? Because they hinder sales people in acquiring new customers and increasing market share. Shorten the Free Trial – “The longer a potential customer has to delay the buying decision, the harder it will be for your salesperson to close the deal.”

“Predictability is sexy.” How to use Andy Grove’s Stagger chart to Build Predictability into a Startup – Startup Best Practices #7 from Tomasz Tunguz.

Idea to $5,000/MRR in 5 months! I’d love to know how Baremetrics did that! Wouldn’t you? “No one will remember how polished your product was/wasn’t when you first launch (hardly anyone will even know you launched). They’ll only remember if your product created value for them.”

Customer Experience/Relationships/Success

Sounds like the ultimate CEM Toolbox: Empathy, Journey Mapping and the Platinum Rule. “Empathy is a tool in your CEM Toolbox. It’s used by your frontline. The key here is to teach employees what empathy means and how to use it to create a great customer experience.”

Super SaaS Fundings of the Week:

Seems there was a funding spree on companies that start with “A” or “S” – courtesy of Crunchbase:

Anaplan – Business planning and execution for sales, operations and finance – received $100M in Series D funding

Addepar – A cloud-based platform connecting a user’s financial data in a single repository – received $50M in Series B funding

Shareablee – Empower brands – received $6M in Series A funding

Signix – Online signing of forms, contracts, or business documents with digital signatures – received $1.8M in Venture funding

Sift Science – Large-scale machine-learning technology services that help e-commerce businesses detect and fight fraud – received $18M in Series B funding

Newest SaaS Services:

The lists continue to grow. It will be interesting to track which of these SaaS services on ProductHunt and BetaList make it to the Super SaaS Fundings of the Week above.


GatherContent – Gather content from your clients, painlessly

StartupSocial – A Rolodex for the global startup community

Hubyard – Like Hootsuite and Pinterest had a baby


TeacherGraph – A simple communication tool for parents and teachers

Sensee – Super simple status reports for project teams and stakeholders

Shoptree – Smart & Intelligent Point-Of-Sale for your Business


The SaaS Hot or Not List:

It’s no wonder thousands of firms use Mattermark to research private companies – look at what you can find! This week B2B SaaS Advertising companies:

Sizmek – Fuels digital advertising campaigns for advertisers and agencies Score = 1647

Boostable – Makes advertising easy and effective for sellers on marketplaces Score = 1180

AdvertOne – Ad network management system Score = 987

Gleam – Drive more engagement with customers through giveaways, rewards & user feedback Score = 975

Picreel – Convert exiting website visitors into targeted leads Score = 845


An Infographic of Interest:


 Other Great Weekend Reads:

9 Books Every Entrepreneur Should Read First read about the 9 books then pick up a couple to add as great weekend reads! “Some of the best content to be found about startups is locked in books.”

It seems tackling customer experience is a daunting task – likely because it involves change. And well change is good – it is scary for most. The good news is that the CMA has narrowed change down to two types – transformational and incremental. “There are a number of factors that impact how companies decide to proceed with CE changes. Depending on your organization, one approach may make more sense than another.”

From the Amity Blog – Ed Powers of Service Excellence Partners provides the second part in his two part series on the role Customer Success plays in your value proposition in Refining Your Value Proposition.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Mattermark, Product Hunt, BetaList and Crunchbase. We encourage sharing!

The post SaaS Tattler Issue 9 appeared first on Amity.


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