SaaS Tattler Issue 8

May 9, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

What’s your Subscription Growth ROI? If you don’t know the answer to it (don’t fret, most people don’t) then you’ll find the answers in this guest post on the Zuora blog by Dave Key. “Growth is a good thing.”

“Of course it’s a bubble! Let’s not waste any time on that one.” Scott Rosenberg discusses why this bubble will eventually end too – it might be this year or next, in three years or five – this is a numbers and insights driven read.

Grow fast or die slow – from McKinsey & Company comes a research driven article on how and why the recipe for sustained growth remains elusive. “To date, little empirical work has been done on the importance of revenue growth for software and Internet-services companies or how to find new sources of growth when old ones run out.”

We all know that acquisition matters but Karlin Ventures explains why retention matters more. “A smart business will blend the two together, spending even more energy on customer relationship management (CRM), or retention, than they do on acquisition.”

Customer Experience/Relationships/Success

“When you think ecommerce, you think Shopify. That couldn’t have happened without an amazing onboarding experience, and I can honestly say this is one of the best I’ve reviewed to date!” Read on to learn how Shopify onboards new users.


Super SaaS Fundings of the Week:

From none other than Crunchbase, here’s a sample of whose received some the of the latest and largest funding:

Optimizely – Website optimization platform enabling and multivariate testing for users to enhance their websites – received $57M in Series B funding

AirPR – A technology platform designed to increase PR performance – received $4M in Series A funding

Crittercism – Provides mobile application performance management (mAPM) solutions that allow developers to produce high quality mobile apps – received $30M in Series C funding

Automattic – Web Publishing – received $160M in Series C funding

Top Hat – Web and mobile-based classroom response system – received $10.5M in Series B funding


Newest SaaS Services:

A lot of interesting new services are popping up every single day! Courtesy of ProductHunt and BetaList – here are just a few that we found interesting and that you should check out:


Wiser – Share relevant content within your organization

Conspire – Leverage your extended email network to get the best intro

StartupCollege – Startup skills as online courses


Trialfire – Integrate your web analytics by simply clicking through your website

Brandisty – Secure, reliable brand storage and distribution

PressRM – CRM for PR people


The SaaS Hot or Not List:

Mattermark is so global, it’s hard to select just one location – but this week, we did. Here are the top 5 Canadian companies:

Mover – Streamline the process of transferring users data to the cloud Score = 743

sendwithus – The missing tool for online marketers who need control and insight into the transactional email their applications send Score = 633

Uberflip – Empower marketers to control their content experience Score 484

42 – A big data platform for retailers Score = 481

7Geese – Empowers employees to better achieve goals, receive recognition, and gather continuous feedback in a cloud-based private social network environment Score = 459


An Infographic of Interest:



Other Great Weekend Reads:

“Since the time horizon for your career is long, the most valuable startup compensation you can acquire isn’t a competitive salary, a chunk of stock or a Yoga-laiden benefits package.” Then what is it? It’s a dramatically higher ROL!

What’s in your app stack? What’s in your customer’s? “There are more and more SaaS on the market doing more and more niche things (niche products are exploding) but people still have the same amount of time to do their job everyday.” This is Why understanding your customer’s application environment is important

There is a lot of good learning going on at the Startup School and we are very glad they share it! A bit of unconventional wisdom from Chris Dixon: “Entrepreneurs are in the business of leftovers,” says Dixon. If that isn’t a statement that coaxes you to read more – I am not sure what is!

And from the Amity blog – please join our conversation! A Conversation: De-Risking the First 90-Days of Your SaaS Customer

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Mattermark, Product Hunt, Crunchbase and Crunchinator. We encourage sharing!

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SaaS Tattler Issue 9

Top SaaS Insights of the Week:  SaaS Growth Yikes! You need 10 times more customers – this is the math, gra...

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SaaS Tattler Issue 7
SaaS Tattler Issue 7

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