SaaS Tattler Issue 6

April 25, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

Consistently one of the most anticipated and informative bloggers, David Skok’s posts are educational, insightful and a really good read. As a supplement to his SaaS Metrics 2.0 post, the follow-up provides detailed metrics definitions. “I am often asked for the details of how to compute the various elements, such as CAC and LTV. This post gives the formulae.”

“Then, you open your eyes and look at what’s there, now, in reality: a struggling startup, a crude and buggy first version of a product. Many features are lacking. The UI is just functional enough to let people use it.” If this sounds familiar – you are not alone. Steli Efti of writes about selling vision vs reality.

You can never have enough of definitions, calculations and advice. This post, part commentary/part slide show from Avaya is about getting smart about customer lifetime value. “If your business isn’t measuring CLV, read on. Doing so could be the key to a healthier bottom line.”

Customer Experience/Relationships/Success

This is an eye-opener post by Jeannie Walters. It starts with self-awareness and segues to customer perception – you wouldn’t know there was a correlation between the two until now. “Organizations face the same challenges individuals do. It’s difficult for anyone to truly understand the actual experience their customers have.”

Idiots Guide to Customer Experience…Part One. “Please forgive the title. Being honest, it could not be more wrong; the real idiots simply carry on doing what they have always done but expect different results.” Some lessons to be learned – starting with language.

Are CSMs Taking a Critical Process for Granted? Ed Powers of Service Excellence Partners references the SCARF model of David Rock to uncover important relationship factors.


Super SaaS Fundings of the Week:

Beckon – Marketing Performance Management – received $10M in Series A funding

Work4 – Social and Mobile Recruiting – received $7M in Series B funding

LendingClub – Online Peer-to-Peer Lending Platform – received $65M in Private Equity funding


Newest SaaS Services:

We have a great combination of newest and trending SaaS companies from both ProductHunt and BetaList:


Soda – Simple and Intuitive Twitter Advertising Campaigns

Salary Fairy – Crowdsource your salary prediction

Foogi – Schedule a meeting with your coworkers in seconds


TeamWarden – Securely share passwords within a team

Cranberry – Create on-site marketing campaigns and customer notifications

Plasticity – Google analytics for employee engagement

We didn’t find this start-up on Product Hunt or BetaList, we discovered it on the HubSpot blog – a post entitled Marketing Legend Guy Kawasaki Joins Cava, a Tiny Australian Startup. Wow Canva (love how you reveal your site)!


The SaaS Hot or Not List:

More Mattermark! Can you ever get enough? Mattermark provides featured searches and we found them of big interest. So these are some of the companies from the list that are deemed Competitive Series A Candidates – High Growth, Have Not Raised in 18 Months:

Canva (funny we just mentioned them above) – Amazingly simple graphic design

Page Mage – Transforming the way ecommerce sellers market their products

Thinkful – An online school offering project-based and mentor-led courses designed for career advancement

Groove – Simple Ticketing and Knowledge Base Software for SaaS & eCommerce Businesses

SalesLoft – SalesLoft connects with web-based CRM systems & mines out the companies & people reps care about


Crunchinator Crunches:

And this week we crunched some more! Companies founded between 2010 and 2014, headquartered in California, who have received Series A funding. There are a total of 536 companies and 1207 investors, including:

SV Angel – 60 investments

Andreesen Horowitz – 41 investments

Google Ventures – 38 investments

Kleiner Perkins Caufield & Byers – 30 investments

Y Combinator – 29 investments


 An Infographic of Interest:

It was a hard choice, since there are so many interesting infographics related to customers and SaaS. But since this is a weekly compendium of interesting info – we can bring you another one next week!



Other Good Weekend Reads:

Great video discussion on Crossing the Developer-Designer-PM “Chasm” from Accel Partners. “It’s true, getting developers, designers and product managers on the same page is a huge challenge for tech companies. One solution: get them in the same space.”

Using a realtor/house showing analogy Roy Bahat explains why most demos are confusing. I certainly learned a lot from this post – common sense right in front of my nose. “Start with the first moment a user might learn of your product…”

Top 5 Lessons from Startup School – “As an entrepreneur building a company, you should always be focused on learning from those who came before you. With that goal in mind, I’ve documented five lessons from five entrepreneurs who shared their wisdom at Startup School.

And the latest from the Amity Blog: What’s My Contribution to ‘Customer’ Today?

Missed the first 5 issues? Read them here, here, here, here and here!

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Mattermark, Product Hunt, Crunchbase and Crunchinator. We encourage sharing!

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