SaaS Tattler Issue 38

December 5, 2014 Pam McBride

Top SaaS Insights:

SaaS Growth

“After your SaaS startup has found product market fit, the next evolution of the business is to discover the fundamental unit of SaaS growth.” So what is the fundamental unit of SaaS growth? None other than Tomasz Tunguz explains.

There is a time when every startup should (or needs to) explore things that won’t scale. Alex Turnbull shares the six most valuable non-scalable growth tactics that got Groove to 2,000+ customers. “Early on, there’s nothing you can do that’ll inform your strategy better than talking to your customers.”

Waiting for that “big launch” event to unveil your product to the world? It’s time to read Science of Growth: A Catalyzing Event to Accelerate Growth – it clarifies misconceptions of the big launch. “However, one thing we repeatedly noticed in our Science of Growth research was many companies built awareness by drafting off larger events to catalyze growth once they had product-market fit.”

Customer Experience/Relationships/Success

What are Conversion Activities? They are the building blocks for identifying a Conversion Path and to provide answers to “Who are my customers? What are they doing on my platform? Are they using my cool new feature? Do they feel satisfied every time they log in?”

“Your customers expectations are increasing and becoming more complex, your board and executive are scrutinizing any signs of churn and your Customer Success team is counting on you to keep a steady hand on the wheel as they tirelessly go over and above for customers and for you.” What is the key to keeping it all sane? Chad Horenfeldt says you need to know when to specialize.

Super SaaS Fundings:

Make CrunchBase better. Tell them what one feature you want added and you could win an awesome shirt!

Narrative Science – Automated narrative generation raised $10M in Series D funding

SendGrid – Cloud-based email delivery service that send transactional emails triggered by web apps on behalf of companies raised $20M in Series C funding

Cognitive Networks – Enables content providers and advertisers to provide greater engagement and interactivity to TV programming raised $14.5M in Series B funding

NowSecure – Mobile Security Company dedicated to advancing the state of mobile security worldwide raised $12.5M in Series A funding

Stripe – A set of unified APIs and tools that instantly enable businesses to accept and manage online payments raised $70M in Series D funding

Newest SaaS Services:

Startup Toolkit #3 is now available! It contains more fantastic tools for startups (discounted, just for product hunters) on Product Hunt.


Taskfully – Focus on tasks that impact your goals

AVRO Analytics – Make better decisions, fast with consolidated customer data

Solid – The easiest solution for productive business meetings

Product Hunt

Charted – Beautiful, automatic charts

Front 2.0 – Shared team inboxes to manage Email, Twitter, SMS & More

Wire – Great conversations. Built for mobile, tablets & desktop

An Infographic of Interest:


Other Great Weekend Reads:

“Building great technology is absolutely useless unless you can encourage interactions on top of it.” Here’s how to design the Airbnb for X, the Uber for Y or the Twitter for Z.

In Nailing your Startup’s Value Proposition, Tomasz Tunguz identifies the questions startups should ask and then reevalute periodically: “What are the pains and aspirations of your customer? Does your product truly solve your customer’s problems? And fulfill its promise of doing something in a better way?”

“Most people tend to ignore the process early on, but it is critical to understand the how and why sales happen and the mechanics of bringing a deal from lead to close before hiring sales people.” A lot of insights in Sales for Startups: People and Process that will help you make your next critical sales hire successfully.

And in case you missed the latest from the Amity blog: CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Planning for 2015 underway? Amity’s Guide to Developing a Business Case for Customer Success will help you achieve your customer success mandate in the coming year.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

#SaaS Tattler - Fundamental SaaS Growth w/ articles by @ttunguz, @Absolutdata, @SeanAmmirati and more!
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