SaaS Tattler Issue 34

November 7, 2014 Pam McBride

Top SaaS Insights:

SaaS Growth

Pacific Crest SaaS Survey Part 2 from forEntrepreneurs includes results like comparing application delivery methods, operational costs and gross margins and more. And like Part 1 – if you’re customers and prospects are SaaS companies you’ll want to review the details of it all.

“Multiples can influence the perceived value for an investor and the actual valuation of your company in significant ways and you should know why.” This is why you need to know what a multiplier is and why you should care. Hint – high customer growth drives a high multiplier!

Customer Experience/Relationships/Success

Might be the best definition of customer success yet: “Customer success is a team of unicorns that know how to provide top-notch customer support while also keeping an eye out for upsell opportunities.” Read more in Customer Success and the Evolution of SaaS Metrics: Churn, LTV and CAC – covers it all doesn’t it?

“A success journey starts with the definition of what success means. It is not a destination it is the state where the customer realizes success in their business from using your product.” Have you mapped your customer success journey yet? This is a great place to start.

The quote that can make your company tick: “Don’t make your friends customers, make customers with your friends.” Andrea Saez can’t think of a more accurate way to conduct her customer relations on a daily basis – and perhaps it’s how you can conduct yours. Customer Success is making customers your friends.

Super SaaS Fundings:

According to the Monthly Market Momentum from CrunchBase investments for SaaS companies increased by 38% this month over last.

Nitro – Smarter documents for everyone raised $15M in Series B funding

Namely – End-to-End human capital management platform for growing companies raised $12M in Series B funding

Gigya – Customer Identity Management Platform that businesses can use to identify customers, aggregate data & personalize campaigns raised $35M in Series F funding

BlueSnap – A smarter international payment gateway serving physical, digital and mobile markets raised $50M in Private Equity funding

Blueshift Labs – Multi-channel predictive marketing automation raised $2.6M in Seed funding

Newest SaaS Services:

The Startup Toolkit from Product Hunt must have been a hit (and rightfully so) because they’ve introduced Startup Toolkit #2.


Rediim – Convert your customers by segmenting and personalizing their experience

Propagad – Find practically every ad space in the whole world

Knowlium – Lead your startup with the right business plan and a sound financial model

Product Hunt

Parse Push – Creating, scheduling, and segmenting push notifications

Guestlist – Gorgeous online event registration and ticket sales

Nouncy – Build a network of brand ambassadors

An Infographic of Interest:


Other Great Weekend Reads:

And the question of the day is: should entrepreneurs grow revenue or user count? “A higher focus on user growth may be necessary early, but is never sufficient.” Read on to learn much more on what to grow.

Look beyond food and shelter to Maslow’s Hierarchy of Startups: How companies cater to our inner motivations. Besides being a fun approach, there is an invaluable list of startups in this article. “It’s difficult to neatly bucket companies in this framework. Many companies already meet multiple needs. Over time, meeting multiple motivational needs will become a necessity.”

Finding alignment between sales, customer success and marketing a bit challenging in your organization? Perhaps using a statement of work to accelerate the sales cycle might be an approach worth considering. “In this company’s case, the sales team uses statements of work during the middle part of the sales process (after qualification before contract) to accomplish three goals.” Discover them in this post by Tomasz Tunguz.

From the Analysts: Customer Success: A hot new software category that helps you manage your customers

And in case you missed it from the Amity blog: Stop Building Your Competitive Advantage and Start Building Your Customer Advantage

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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