Top SaaS Insights of the Week:
The top insights of this week focus solely on amazing content surrounding customer success, starting with this open community of conversion optimization specialists created to exchange ideas on conversion optimization & customer success.
“But to maximize your success, you need to optimize (i.e. balance) everyone’s interests, with the lifeblood of everyone’s compensation as your guiding light.” If you are trying to establish a customer-centered culture here are a few things you should and should not do to reach the right balance.
Amy Gallo talks to Jill Avery of Harvard Business School to learn the value of keeping the right customers and gaining a better understanding churn rate. “Avery says that there are four mistakes companies make when looking at their customer churn rate. The first is “taking churn rate as a given rather than as an opportunity,” she says.” Read on for the other three.
“Deciding to introduce a Customer Success function is a sign of a company’s maturity and is an exciting journey. There is no standard approach, so each company needs to evaluate the best methodology for them.” Looking at these 8 key steps to establishing a customer success team is an invaluable place to start!
The customer success journey of your company should have a long view beyond short-term and real-time efforts. In this fourth installment, the long view takes on optimizing engagement. “Part of the thinking behind the Long-view Customer Experience is that each particular audience has an optimal place in the process and/or an optimal amount of time they will spend there.”
Look at your schedule for next week? See any customer visits slotted in? You will….“Measuring everything helps (and luckily we now have software tools to do this for you). Building deep relationships across the organization with your customers helps too. But it turned out for me, at least, one thing always worked, as a founder CEO. Flying to visit the customer.” Because Jason Lemkin never lost a customer he actually visited.
Super SaaS Fundings:
TaskEasy – Platform that allows contractors and property owners to buy or sell contractor services raised $7M in Series A funding
Rentify – Platform that helps individuals market and manage their properties raised $4.8M in Series B funding
Limeade – Platform that enables employers and health benefit providers to deliver turnkey wellness solutions raised $25M in Series C funding
BigPanda – Incident Management for IT operations and devops teams raised $7M in Series A funding
Segmint – Digital marketing solutions provider offering online advertising campaigns across the digital spectrum raised $9M in Series A funding
Newest SaaS Services:
We love how Product Hunt curates their plethora of tools for use cases – here are tools for Journalists and Writers. So awesome! Signed up for any interesting beta trials from BetaList? Let us know what you’re impressed with.
Scripbe – Social high school news
Everpresent – Social media automation made easy
EOD Scan – Find profitable trading opportunities in the stock market
ConvertKit – Email marketing for authors
Publitas – Easily turn your PDFs into beautiful, online publications
Lantern – Find your way to your strongest self
An Infographic of Interest:
Other Great Weekend Reads:
The Game of Startups covers the life and times of first time founders going through the ups and downs of startup life. Sharing painstaking reality can be cathartic and well, helpful to all. So thanks for sharing the most awesome #1 metric for startup fundraising Brennan McEachran of SoapBox. “The mystique came from the fact that almost everyone I knew wasn’t raising money — but blogs were covered in silly app ideas getting millions of dollars… What were we doing wrong?”
How 3 little changes increased Average Revenue Per Account by 296% Yes, you did read that right – 296%! “Naturally, we are obsessed with our pricing model and knew we were leaving money on the table with our old pricing structure and page layout.”
“A startup is a temporary organization designed to search for a repeatable and scalable business model.” And 11 other things Tren Griffin learned and shares in a dozen things I’ve learned from Steve Blank about startups.
And in case you missed it from the Amity blog: What Really Happens with a Manual Process
Shameless Plug: Amity would love your vote for UP 2014. If you could take a minute to give us some love, we’d appreciate it:
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!