SaaS Tattler Issue 31

October 17, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

Do you believe in SaaS virality? Startup Growth Academy provides a SaaS Virality Checklist so you can discover all of your viral growth opportunities. “According to the SaaS Conversion Survey almost 18% of SaaS startups founders voted “referral” as the most important customer acquisition channel. And Virality is without a doubt the best way of boosting your referral rate.”

Part 1 results of the Pacific Crest 2014 survey of 306 SaaS companies have been compiled and featured on both the Openview blog and forEntrepreneurs by David Skok. The first part focuses on growth rates and go-to market trends. If your product or service targets the SaaS market, there are definitely some insights in here for you.

Customer Experience/Relationships/Success

You know you are in Customer Success if… you can relate to any of the items listed by customer success expert Chad Horenfeldt. A personal favorite: “The greatest compliment you can receive is seeing your customers get promoted based on the work they have performed with your product or service.”

“I’ve seen customer experience professionals bring departments together to strategically improve the customer experience and break down silos while doing so.” These are the three ways customer experience can crush your company’s silos – and crushing them is a good thing.

In the blog series ‘Cutting Churn’ by Stunning, founders of successful startups provide insights in interview format so everyone can learn how to keep their churn rate low. And by low – they set out to find a startup with a churn rate below 1%. Find out how Nick Francis, founder of Help Scout managed to achieve this feat.

Super SaaS Fundings:

Since it’s (re-) launch a month ago there’s been a lot of Follow activity on CrunchBase – check out the trending follows.

Loggly – Cloud-based solutions for log management raised $15M in Series C funding

Checkr – Automating the process of professional background checks raised $9M in Series A funding

VoloMetrix – An enterprise analytics company focused on improving organizational effectiveness and knowledge worker productivity raised $12M in Series B funding

Welltok – Technology focused on delivering web and mobile social media-based solutions to the US health plan community raised $25M in Series D funding

Quantopian – Algorithmic stock trading platform raised $15M in Series B funding

Newest SaaS Services:

@poornima has curated a list of lean startup tools on Product Hunt to help you validate, build and launch your idea – that’s awesome! And it isn’t just products on Product Hunt – there is a course on user behavior called product psychology that claims to explain everything. Judging from the contributors it likely does – if you are taking it, be sure to share your experience in our comments section.

As always, there are some interesting trending startups to be found on BetaList.


HivePoint – Email transparency for modern teams

Stuffistry – The reputation platform of the Internet of things

PlanPages – Business process management for the rest of us

Product Hunt

Final – Never worry about fraud, breaches, or cancelled credit cards

MoneyWiz – A modern approach to personal finance

Sched – If WordPress were built for conferences and festivals


An Infographic of Interest: 


Other Great Weekend Reads:

In David vs. Goliath: Your Startup’s Guide to Giant-Killing, Scott Maxwell leverages Malcolm Gladwell’s keynote at INBOUND to highlight the 6 natural advantages agile entrepreneurs have over larger, entrenched competitors and how to exploit each advantage. “Gladwell argues that the real secret weapon successful underdogs have in their arsenal isn’t unique skills or resources or even technology. It’s a true sense of urgency.”

“Brand equity is important because it can become a significant part of a company’s value.” So why isn’t brand equity the topic of conversations in Startupland? It should be because according to Tomasz Tunguz, it’s the valuable startup equity that’s not captured in your cap table.

Is my startup burn rate normal? Check out this self-examination guide for Seed and Series A startups from Danielle Morrill of Mattermark – based on her own self-examination and sanity check of their burn rate.

And in case you missed the latest from the Amity blog: Welcome to the Customer Success Market – What took you so long?

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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