SaaS Tattler Issue 26

September 12, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

Wow – time flies! Jason Lemkin reckons that we are in the third generation of SaaS companies already. “I mean, enough time has gone by, that folks with a success under their belt in SaaS (defined as their last SaaS company having gotten to eight-figures or more in ARR) are doing the next one.” Discover what the second time SaaS CEOs are all doing and you’ll get insights into the high-level playbook.

“The fundamental characteristic of a SaaS business is the faster you grow, the more you spend today for revenue that comes later.” There are four metrics that can assess the execution of fast growing money losing SaaS companies – this is an analysis of each.

Customer Experience/Relationships/Success

Analytics are an important aspect of determining how customers experience your product. But “it’s easy to get overwhelmed by the amount of data you could collect and analyze. Don’t go nuts. Start with three, and only three, metrics that best indicate the health of your business.”

What can you learn from the fable of the blind man and the elephant about your customer’s journey? “Seeing the whole elephant is not easy given the amount and complexity of the data.” Learn how to see the whole customer to guide the decision journey.

In Stop Missing the Big Goal, Christopher J. Bucholtz asks the one very targeted question “When deals close, sales people are rewarded. Why is this system of incentivization not mirrored throughout other organizations that support and extend the impact of sales?”

Super SaaS Fundings of the Week:

Check out the CrunchBase Investor Leaderboard – you can filter on stage, region and time too!

aWhere – Product and solution suite to manager retailer detailers and make store-level decisions raised $6.3M in Series A funding

Adjust – Business intelligence platform for mobile app marketers raised $7.6M in Series C funding

Conservis – Software solutions provider for the farming industry raised $10M in Series A funding

Mediamorph – Software solutions for the media and entertainment industry raised $10M in Series B funding

Lumiata – Applies big data-driven medical science to patient data to optimize health care interactions raised $6M in Series A funding

Newest SaaS Services:

Product Hunt isn’t just for discovering new and interesting products – but a place for product makers to engage with their audience. Here are the 10 Notable Maker AMA’s. Plus Product Hunt is showcasing the TechCrunch Battlefield SF14 – check out this year’s disrupt startups! And as with every issue we’re bringing you the best from BetaList.


OpenSoon – A better way to sell your product/service to restaurants

hexsee – Interactive group surfing and messaging

paraglide – Help employees love their jobs

Product Hunt

Idea Market – Brings ideas, talent & capital together to create companies

Rallyteam – Empowering employees (on the TC Battlefield SF14)

Shipstr – Get ship done (on the TC Battlefield SF14)

An Infographic of Interest:


Other Great Weekend Reads:

With an insatiable demand for innovation and entrepreneurship how do you go from inspiration to implementation? Introducing the Inventure Cycle – a model that “provides a scaffolding of skills, beginning with imagination, leading to a collective increase in entrepreneurial activity.”

“Certain personal traits of CEOs have been shown to influence their firms’ strategic direction.” Does age play a role in determining the risk taker vs the risk adverse? Recent research indicates that young CEO’s risks can pay off because they are going all in.

So you’re thinking of starting a company and you’re asking me for advice…. “If I can convince someone, over one beer/coffee/lunch, to not start a company then they would have given up anyways.” This is what Brennan McEachran is learning and applying as CEO and Co-founder of SoapBox.

And in case you missed it from the Amity blog: The Top 3 Reasons you need a Next Generation CRM.

Reminder: Customer Success Meetup in TO on Monday, September 15, 2014 – Customer Success at Scale: From Startups to the Enterprise with Venk Chandran.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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