SaaS Tattler Issue 23

August 22, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

“If you haven’t changed your prices in the past 12 months I guarantee you’re losing money.” That’s quite an eye-opener! 5 steps to change your prices, how to handle existing customers and which method works best in this Complete Guide to Changing your SaaS Pricing.

Customer churn can kill your startup. If you haven’t realized this you are probably heading in the wrong direction but it isn’t too late. “To some extent, you’re stuck with the churn inherent in your industry. But you do have some level of control.” Tom Blomfield helps by teaching you how to identify the right signs at the right time.

Customer Experience/Relationships/Success

Here are some solid numbers you can’t ignore Concierge onboarding doubled our conversion rate to paid in July. How? Why? – Because concierge onboarding shortens time to conversion. “It feels great to help companies get started and in general those same companies are really grateful for the personal attention.”

“Aside from receiving applaudable gifs in customer support responses, the obvious reason for delivering great support experiences is to make our customers happy, leading to increased retention.” This is how drives growth through customer support. How do you do it?

Using Crossing the Chasm phases as a backdrop, this InsideView blog post, Account Management Crosses the Chasm: A New 80/20 Rule, illustrates how high-tech CSMs can use their business savvy to grow their accounts. “As Software as a Service (cloud) businesses continue to soar, sales teams have realized that they must keep pace with Agile product launches and feature releases, or risk losing clients to one of their many competitors.”

Super SaaS Fundings of the Week:

Mattermark has ranked active investors based on the average growth scores of their active portfolio companies with Fuel Capital leading the way.

And courtesy of CrunchBase:

Greenhouse Software – Recruiting performance improvement systems raised $7.5M in Series A funding

Desire2Learn – An integrated learning platform raised $85M in Series B funding

Medallia – Customer experience management system raised $50M in Series C funding

Comprehend Systems – Cloud-based, cross-datasource visualization and analytics tools raised $21M in Series B funding

FreshGrade – An education tech venture raised $4.3M in Seed funding

Newest SaaS Services:

The Product Hunt API is a cool way to make stuff with Product Hunt! Looks like Zapier got the ball rolling – you can create your own Product Hunt notifications. If you are ready to show your startup to the world, make sure you submit it to Product Hunt and BetaList.


OnePagers – One Pagers to understand and follow tech trends

StandupMail – Simple email based productivity logging

SailMail – Run automated giveaways with your email subscribers

Product Hunt

Totems – Advanced social analytics platform for Instagram

Copify – Copywriting made easy and on-demand

Tiny Pitch – Easy way to send good-looking press releases to journalists

If you are a future startup looking to find connection, Uber launched its API as a platform.

An Infographic of Interest:


Other Great Weekend Reads:

Are you building your own Field of Dreams? Sometimes even if you do build it and it’s incredible, they might not come. This is why you need to budget for startup marketing from day one. “Most startups are so focused on building their products (e.g., website, mobile app) that they simply raise enough seed capital to fund that development project. They often have little cash left in the bank with which to start driving prospective customers to that product.”

Has your company found its brand/advocate fit? “Everyone talks about achieving product/market fit, but what about achieving brand/advocate fit? After all, developing a passionate base of customer evangelists is one of the most powerful things a growing company can do.” These are takeaways all marketers should read.

Although the focus of this post by Scott Sansovich is on how to talk about the competition in a pitch, there is likely much to learn so that you can talk about them to prospects as well – because we know they’ve done their homework and they are going to come up in the conversation. “Like the pieces on a Go board, the competition represents all the areas of the grid that are currently taken. It’s your job to show which spaces are open and why there’s room to expand given the current set up.”

And in case you missed the latest from the Amity blog: CS in Conversation: Creating a Success Plan for your New CSM

Special Offer for Tattler Readers:

Wow! Who doesn’t like a special offer? Tattler fans are very generous folks: Hacking The Strategic Partnership – San Francisco Aug 28, 2014
Join us August 28 for StartupBD with our rockstar lineup of speakers Startup BD is about growing your company by doing deals. Experts from Uber, GitHub, New Relic, CloudFlare, Clover, Okta and more will talk about how to use strategic partnerships, APIs, and platforms to fuel growth. We will also cover best practices, tips for doing deals, and pitfalls to avoid.

Learn more at and buy tickets here, use code “Amity” to get a 25% discount.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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