SaaS Tattler Issue 22

August 15, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

OpenView Sales Lab Guides are invaluable resources to help your company grow. Here are two to start with today:

  1. The Ultimate SaaS Pricing Resource Guide – you’ll find the best resources available to help you determine your ideal pricing model.
  2. The Ultimate Guide to Startup Sales Tools – the very best sales tools Bowery Capital is using to grow their business and transform results.

“The number one reason brilliant companies with stellar products and services fail is that they run out of money.” Here are 4 basic metrics to gain control of your bottom line.

What is MRR and why should I care? “Successful SaaS companies track their MRR for two primary reasons: Financial Forecasting and Planning and Measuring growth and momentum.” But you’re probably calculating your SaaS MRR incorrectly. Here’s why.

Customer Experience/Relationships/Success

“The steady increasing drumbeat of the Customer Success mantra is reflected in Google search traffic, whose volumes have tripled since 2009. So, why now?” The answer from Tomasz Tunguz is yet another must read.

Have you heard the latest buzz? It isn’t about buzz at all but rather about loyalty and how to create profitable, loyal customers. “Buzz is a magical force, but it only gets you so far in business. What you need is staying power, a customer experience that builds customer loyalty, that gives customers a desire to return.”

Super SaaS Fundings of the Week:

Although this is from the end of 2013, it’s still an incredible piece of information: CrunchBase Reveals: The Average Successful Startup Raises $41M, Exists at $242.9M – wonder what the 2014 results will be?

Vurb – Contextual search, browsing and sharing raised $8M in Series A funding

Edmodo – Network platform enabling teachers and students to collaborate raised $30M in Series D funding

Adatao – Data intelligence for all raised $13M in Series A funding

CareDox – A cloud-based storage system containing health information that is accessible and shareable via any platform raised $2.5M in Seed funding

AdStage – Advanced tools to help businesses build, manage and optimize online ad campaigns raised $6.25M in Series A funding

Newest SaaS Services:

This is a WOW – the BetaList Bundle! Handpicked startup tools for early stage startups at an amazing discount! Thanks BetaList! And the 7 best Product Hunt lists you didn’t even know existed – can you find more in Product Hunt?


Tweetlog – Tweetstorm your blog

Indicative – The easiest and most intuitive way to visualize your business

Predicative – Better digital ad placement for your most valuable customers

Product Hunt

Immediately – Close deals anywhere. Mobile email for sales

Ad Spend Calculator – Should my startup pay to advertise?

SupportYard – Convert email requests into tickets


An Infographic of Interest:


Other Great Weekend Reads:

Learn about the new instant gratification economy and discover all of the cool services that are at your disposal in the first story of this Re/Code Special Series: I want it and I want it now – it’s time for instant gratification. You can see instant gratification in action and ride along with DoorDash, Instacart, Munchery and Deliv in the video.

The first lesson: “Improving sales can fix just about every other problem.” Learn the other 2 valuable lessons in 3 Lessons for Every Startup Founder.

It’s a Marketing Problem… “The phone call would sound something like: “We have a company with great technology and a hot product but at the last board meeting we determined that they have a marketing problem. Can you take a look and tell us what you think?” Steve Blank tells you How to Get Startup Sales Right. Spoiler Alert: It’s not a marketing problem.

And in case you missed the latest from the Amity blog: 5 Things You Must Know About Your Customers for Success

Calling All CS Team Leads:

The Customer Success Standards Initiative (CSSI) is conducting a series of four research surveys on The State of Customer Success. The first survey focuses on The Strategy of Customer Success Management and the CSSI is inviting leaders of Customer Success teams to participate. This is an excellent opportunity to contribute to groundbreaking research being conducted in your area of expertise and influence. And the bonus – participants who complete all four surveys in full will receive a complimentary 12 month membership to The Customer Success Association.  Look for announcements of the remaining 3 surveys in upcoming Issues of the Tattler.
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!
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SaaS Tattler Issue 21
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Top SaaS Insights of the Week: SaaS Growth “With 3 out of 4 startups failing – yes, you read that right – e...


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