SaaS Tattler Issue 21

August 8, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

“With 3 out of 4 startups failing – yes, you read that right – ensuring your startup delivers on its expectations is not easy.” Which is why it’s important that you read 5 bottlenecks that discourage startup growth and how to fix them if you have founded a startup.

Measures of Success: SaaS Metrics & Benchmarks Resource Guide provides an overview of the most critical SaaS metrics, along with tips and insights. “For software-as-a-service (SaaS) companies, successfully achieving rapid growth and/or sustainable profitability is anything but simple.” Which is why you need this resource guide!

Customer Experience/Relationships/Success

Tomasz Tunguz attended a dinner with many heads of Customer Success from prominent valley SaaS companies and shares his learnings in Building a Performant Customer Success Organization. “Customer Success is a relatively new discipline in the Software-as-a-Service world. Consequently, there are many unanswered questions about how best to build and manage great Customer Success teams for SaaS companies.”

Most people recognize the value of a great customer experience because we’ve all likely experienced it. “But as executives leading businesses, the value of delivering such an experience is often a lot less clear, because it can be hard to quantify.” So Peter Kriss quantifies it in The Value of Customer Experience, Quantified.

As the understanding of the importance of customer success deepens synergies with product design strengthens. In this interview Samuel Hulick, a UX Consultant and mastermind behind, talks about User Onboarding and Customer Education. “It’s absolutely crucial to take every opportunity to be present, and make feedback loops as tight as possible. That’s the key to my entire onboarding approach.”

Super SaaS Fundings of the Week:

In 500 Startups Post-Demo Day Wrap Up, CrunchBase talks to Sean Percival about some of the lessons the accelerator has learned over the years.

PagerDuty – An IT incidents management startup raised $27.2M in Series B funding

ViralGains – A viral video marketing startup raised $2.3M in Seed funding

Izenda – Full spectrum, embedded analytics for everyone raised $3M in Series A funding

Social Tables – An event planning startup raised $8M in Series A funding

Retention Science – The global leader in Retention Marketing raised $7M in Series A funding

Newest SaaS Services:

The Product Hunt Factor – how it helps in launching products and why it will continue to gain momentum – documents a successful launch on Product Hunt and more. And did you know that BetaList wrote about Pinterest before it launched?


List Refinery – Add useful information to lists of cold business leads

ClickInsights – Send one-click email surveys for instant feedback

Haystaq – One place to gather, find & discover information from every service you use

Product Hunt

IntroNet – Improving email intros

Spokepoint – Craft your story. Find journalists. Get press.

Gust – Global platform for sourcing early stage investments

An Infographic of Interest:


Other Great Weekend Reads:

“Something flips in your relationship with your users when they know the product is all about helping them.” Using Massdrop as an example, founder and CEO Steve El-Hage shares insights on How to Engage Your Users to Build the Product They Actually Want.

Here’s an interesting question: Do you feel pressure or do you apply pressure? Find out which in this post from Ben Horowitz of Andreesen Horowitz. “One obvious yet under-appreciated law of business physics is: For any given company, the larger the company becomes, the more opportunities emerge to screw it up.”

Take this quiz to find out if your cloud startup has product-market fit. “Wherever you fall in terms of product stage, it’s important to recognize where your company is and make those critical adjustments that will drive growth.”

And in case you missed it from the Amity blog: The 3 Things Every Prospect Wants to Hear

Upcoming Event:

Customer Success Meetup in Toronto

Customer Success at Scale: From Startups to the Enterprise with Venk Chandran

Join us at the next Customer Success Meetup event to learn about Venk Chandran’s career in customer success.  From his early days at Toronto start-up  Rypple to his senior role at Salesforce, Venk has developed keen insights into the strategic value of Customer Success.

RSVP today!  Not a member? We have plenty of room, so sign up and tell your friends.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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Top SaaS Insights of the Week: SaaS Growth OpenView Sales Lab Guides are invaluable resources to help your ...

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