SaaS Tattler Issue 18

July 18, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

An interview with Jason Lemkin reveals the right sales metrics for your SaaS startup. Get ready for some hard-hitting advice! “Until you’ve sold your SaaS product to someone that isn’t your friend or your ex-boss, it doesn’t count. There is no MVP, only a Minimum Sellable Product.”

Customer Experience/Relationships/Success

Do you care more about your Product than your Customers? Do you know how to tell you’re product-centric – hint: take a look at your org chart. “One of the big things we identified is that they go to market by how they’re organised – which is by their product groupings. Because of this, their natural tendency is to sell their customers siloed offerings, based on each product grouping.”

Customer Success Professionals Talk about their role, their teams and their happiness:

The Director of Customer Success at Egnyte, Antoine Valentone, shares how they partner with their customers. “We partner with our customers to ensure that they meet their business needs and focus on enabling rapid time-to-value and strong ongoing return on investment in an effort to achieve mutual success.

In her new role as Customer Success Consultant, Kayla Lamoureaux shares her customer success challenge and has committed to spending the next twelve weeks blogging her thoughts on Customer Success. “I’ve decided on the time frame of 12 weeks because it matches the 90 day time frame I use when working on a new habit or goal.”

When Erik Cullins’ mom decided to ask about his new gig in customer success she decided to phrase it this way “What the heck is that – one of those new-business buzzword touchy-feely jobs?” And so Erik responded with this post: What the heck do you do in Customer Success?

Super SaaS Fundings of the Week:

Last issue we were a little behind the times but we are right on top of directing you to the learnings from Crunchbase 2.0 – the first 90-days!

NetBase – Social intelligence solutions that enable brands to publish, monitor, analyze and engage with customers in real time raised $15M in Series D funding

Captricity – Converts information on paper to digital data rapidly raised $10M in Series B funding

Rocketrip – A travel management platform that helps travelers book trips online raised $3M in Series A funding

Boomerang Commerce – Dynamic price optimization for online retail raised $8.5M in Series A funding

Conversocial – Efficiently and securely manage customer service on social media at a large scale raised $5M in Series A funding

And on the very large investment front we would be remiss if we didn’t point this one out – Pond5 raised $61M in Series A funding and this is their story.

Newest SaaS Services:

And the press continues – Inside Product Hunt, tech’s go-to tip-sheet for hot apps, tech releases. And really who doesn’t love their Google Glass wearing feline mascot?!

We’ve been concentrating so hard on bringing you the newest SaaS services featured on BetaList that we almost forgot all about their amazing interviews – the stories behind the startups.


ReadMe – Create a customized, collaborative developer hub for your startup

Quickly – Supercharge your emails

Retention Factory – Turn one-time e-commerce customers into repeat business, automatically

Product Hunt

Edgar – Stop letting your social media updates go to waste

The Muse – Curated career platform

Taco – All your tasks. One screen.

An Infographic of Interest:


 Other Great Weekend Reads:

Mark Evans of ME Consulting looks at 5 reasons your startup messaging changes. “But as much as messaging is an important exercise, it is also dynamic and constantly evolving. In other words, messaging is drawing a line in the sand, not etching it in stone.”

Execution Trumps Everything in a Startup – we couldn’t have said it better ourselves! And Martin Zwilling provides 10 key reasons that everyone can relate to. #7: If you act, you won’t spend the rest of your life wondering “What if….?” “A journey of a thousand miles really does begin with a single step.”

“A lot of startups — especially those that are deeply technical — are strapped for resources and don’t prioritize or invest in marketing until their product’s mold has been cast. Mitchell believes this is a mistake, and that product and marketing should grow up side-by-side.” No argument there or anywhere with the case for why marketing should have its own engineers.

And in case you missed the latest from the Amity blog: How Customer Success Accelerates Adoption.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!

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