Top SaaS Insights of the Week:
“Competing on price is a common fix for poor marketing. It invariably results in a devalued perception of the business’s products or services, inadequate customer support, and a constraint on the ability to grow margins.” Here’s how to raise prices and increase demand at the same time – there is definitely some stuff in here you need to know!
Ever heard of moonshots? We hadn’t either until Andrew Chen defined them as the major channels that successful products use to drive traction in There’s only a few ways to scale user growth, here’s the list. “When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue.”
“Once you tune into their actions and motivations, you not only create more loyal and productive advocates, you can create a more esteemed and successful brand.” In the 5 Steps to Create and Motivate Brand Advocates Steve Hall parallels understanding what motivates people to do stuff for your brand with Maslow’s hierarchy of needs. Fascinating stuff indeed!
Doesn’t Storytelling at Yammer sound like a great evening around a campfire? And it is but it’s so much more than that. Find out what the payoff was when Yammer invested in storytelling to: 1) teach us the tools to elicit more stories from our customers (great tactic BTW) and 2) share stories that are relevant to the customers’ challenges. “We needed a way to make it easier for customers to understand and adopt the strategies we were recommending.”
It’s hard to believe that this post was written over a year ago. Evergreen content is Jason Lemkin’s forte and this one just seems more relevant now than ever. Most SaaS companies are still getting their head and business around the concept of Customer (or Client) Success so this is an opportune time to surface Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers. “Client Success is actually your secret sauce to success.”
Super SaaS Fundings of the Week:
Meet the new Crunchbase – it launched on April 22nd of this year and we did notice it changed, we just never read about it changing.
RetailNext – Marketing analytics service raised $30M in Series D funding
mBlox – Mobile marketing and engagement solutions raised $44M in Venture funding
Duetto – SaaS-based apps that help hotels forecast demand, set prices and manage distribution raised $21M in Series B funding
erecruit – Enterprise staffing management raised $25M in Venture funding
PowerReviews – Social commerce network to help companies automate product reviews raised $35M in Series B funding
Newest SaaS Services:
The creator of Product Hunt spills the hit site’s dirty little secrets – who knew? Maybe BetaList has something to share?
Resury – Your professional profile that puts your reputation first
Momentum – Helping you find customers for your product
Joggle – Your customer’s data everywhere you go
Slate – Making spreadsheets understandable
Motif – Stop picking stocks. Invest in ideas.
Volley – Connect with purpose through short, actionable requests.
Something cool we just discovered – startupery – a place that curates startup best practices.
An Infographic of Interest:
Other Great Weekend Reads:
“When was the last time you actually visited a customer?” In Why Startups Need to Visit their Customers, Steli Efti, CEO of Close.io likens visiting customers to working out or eating healthy – it’s one of those things that every knows they should do but very few people actually do it. So what are you waiting for (after you read this great post that is)?
Here is How Alexa von Tobel Raised $75M – apparently she learned how from a 90-year-old? “Startup founders sometimes forget that, once the money’s in the bank, that’s when the real work begins.”
In Ed Power’s Why SaaS Needs Lean Six Sigma, there was so much to absorb and learn we read it twice and we know we’ll constantly go back to it as an invaluable resource. “The Lean Six Sigma method encourages SaaS functions to join forces, focus intently on customers, develop comprehensive solutions, and achieve more impressive results.”
And in case you missed the latest from the Amity blog: How to Improve your CSM to Customer Ratio.
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!