SaaS Tattler Issue 16

July 7, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

Are you looking to double your customer value? Who isn’t? The team at Baremetrics provides 7 ways to reduce SaaS churn to help you achieve this. “When the first interaction with your company is anchored by ‘free’, you’re attracting customers who aren’t looking for the value you provide.”

“Sales teams often aggressively close deals because of myopic focus on immediate growth. What they fail to recognize are the long-term implications of short term focused selling to the business.” The 4 sales mistakes that lead to high SaaS churn according to CEO Steli Efti.

Imagine getting 2,000 beta signups! But where would you find them? Here’s where….where to find your first 2000 beta signups.

Customer Experience/Relationships/Success

“Do truly loyal customers actually exist? I argue the answer is no.” That’s a pretty bold statement only Jeannie Walters could back up in the mass extinction of loyal customers.

Even as customer number 10, you are going get a lot of attention and resources from a startup. But asking “Will we get the attention we need?” is not the one question to ask your startup vendor. “Here’s why: Customer success with Software as a Service is not so much about individual attention as it is about a philosophy of scalable product development and delivery that codifies best practices that all customers can benefit from.”

Super SaaS Fundings of the Week:

In addition to recognizing some of the super SaaS fundings this week from Crunchbase, we thought that ranking startup investors by portfolio momentum from Mattermark would be just as interesting.

Tapad – Cross-platform, unified advertising solutions for brands and businesses raised $7M in Series B funding
SimplyHired – Operates job search engines in 24 countries and 12 languages raised $12M in Series D funding
EnergySavvy – Enables utilities to improve energy efficiency, demand side management and customer engagement raised $8.2M in Series C funding – Cloud-based Predictive Talent Selection technology raised $2.5M in Series A funding
Keen IO – Custom analytics back-end for modern developers raised $11.3M in Series A funding

Newest SaaS Services:

We just discovered nerture (a business intelligence platform that provide comprehensive customer profiles) and Filepicker (connect, store and process any file from anywhere on the Internet). How? We installed StartupTabs from the Chrome Web Store!

Here are some BetaList(s) you want to be on and products from Product Hunt you should be test-driving! Oh – and speaking of Product Hunt – Alex Taub shares how Product Hunt can be massive – wow!

DocSend – Analytics for documents you send
Control – Real-time transaction reporting and management for online payments
Forewards – Run you marketing campaigns like a pro using customer referrals

Product Hunt
Startup Documents – Online Company Incorporation Simplified
Meeet – Find Devs and Designers for Side Projects
BillForward – A flexible subscription-billing platform for startups and developers

An Infographic of Interest:


Other Great Weekend Reads:

“Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.” Find more great insights in how to do a product critique.

#4: Deals are meant to fall through. #9: There’s always room. And 8 more in 10 things I learned from Paul Graham at YCombinator. “But who the hell was Paul Graham?”

The Startup Advantage – Why the “little guys” are making big waves. “These little guys, who have the freedom and flexibility to innovate rapidly, are able to live out a their own David and Goliath tale: taking out large incumbents who are bogged down by process and bureaucracy and beating them to the punch by both predicting and delivering to consumers what they need and want.”

Sure we are half way through 2014 but we believe that these 8 insights shared at the top of the year are still relevant. In case you missed it from the Amity Blog in January: 8 Exceptional Customer Success Professionals Share Insights on the Future.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!

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