SaaS Tattler Issue 14

June 20, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

“B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology.” However, Yoav Leitersdrof and Ofer Schreiber offer up an argument on how and why B2B companies can be more capital efficient than B2C companies – especially for SaaS companies.

Steli Efti, CEO of consistently offers invaluable insights in his articles and Why Your Free Trials Are Way Too Long is no exception. “How long should your free trial be? Short.” Read on to find our why.

Ever wonder why doesn’t Mattermark include revenue as a signal in their monthly startup momentum index? CEO Danielle Morrill says “Startups aren’t supposed to be revenue machines right away; at first they’re designed as business model experiments.” Revenue vs. Value – do you agree?

Customer Experience/Relationships/Success

We’ve featured MindTouch articles in previous Tattler Issues because like our usual repeat authors they provide good reads and good information. This one comes from the CEO of MindTouch – a fitting author to talk about how Customer Success Management Drives Shareholder Value. “Businesses that make it a priority to support their customers throughout their entire lifecycle are outperforming their competitors.”

How transparent is your company willing to be with its customers? “Transparency builds trust,
trust improves customer retention, and customer retention increases profits.” Learn how you can Build Customer Loyalty by Giving Insight into Your Organization.

Discovered a great resource! My User Adoption Plan Portal from Tri Tuns is an all-in-one adoption portal with everything you need to run your IT user adoption program.

Super SaaS Fundings of the Week:

It’s got to be Crunchbase! Who else do you know that keeps everyone so informed about the latest investments?

ThoughtSpot – Enterprise search & data visualization raised $30M in Series B funding
LogFire – Cloud-based inventory and warehouse management solutions for multi-channel retailers raised $8.3M in Series A funding
ClearCare – Home care management service raised $11M in Series B funding
Clari – Mobile sales productivity platform raised $20M in Series B funding
Cloud Elements – Cloud API integration services raised $3.1M in Series A funding

Newest SaaS Services:

From BetaList and Product Hunt. That simple. If you haven’t started following them, then you are missing out on a whole lot of cool and innovative offerings.


Nurego – Subscription price plan management, testing and analytics for SaaS
Dasheroo – Collaborative business dashboard app
Encore Alert – Automated social media assistant separating the priorities from the noise

Product Hunt

Robin – Rooms that react. Analytics and automation for your office
Settle – Pay with Settle and never wait for a check
Load Impact – On demand load testing

An Infographic of Interest:


Other Great Weekend Reads:

“If you’re anything like me, you hate the idea of being a salesperson.” That’s perhaps why Tynesia Robinson discovered Four Ways to Provide Value Rather Than Sell.

From a broken lawn mower to a start-up… Andrew Vest arrived at “Amazing ideas can spring from the most mundane events.” There are 7 startup lessons to remember – don’t worry they’re straightforward and commonsense but very worthwhile!

BVP Cloudscape: Top 300 is the who’s who of privately held cloud companies. Are you on the list? “No longer a rogue approach, the Cloud model (encompassing SaaS, PaaS and IaaS) is now the default choice for end users seeking better applications, CIOs making strategic investments, and entrepreneurs building new businesses.”

And in case you missed this post from the Amity blog: Driving Incremental Service Revenue from Customer Success.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!

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