SaaS Tattler Issue 12

June 6, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

Tomasz Tunguz has at least one post in every Tattler! His content is always educational and insightful. In this latest post he digs deep into the varying sales hiring strategies on SaaS startups – by MRR. “What are the tradeoffs when considering different sales hiring plans and which is the right one for your startup?”

Tomasz Tunguz has two posts in this Tattler issue. In The Common Characteristics of Successful Freemium Companies you’ll learn at least three things – the three things they do to achieve success. Read on to find out what they are….

Yeah?! If SaaS Products Sell Themselves, Why do we Need Sales? Great question with an even better answer: “Even with early viral growth, SaaS products don’t sell themselves. Strong enterprise sales is critical to capturing market share.”

Customer Experience/Relationships/Success

“Many SaaS vendors recognize the need for a CSM function, but they struggle with knowing where to begin creating this capability.”  Look no further because Jason Whitehead, CEO of Tri Tuns explains how to develop a cohesive customer success strategy – this is where you should begin!

Retention is King – ‘nuff said! Too many companies do not ask themselves: “How do we get better at keeping the users we already have?” A little math, a couple graphs and some really good reasons why you should be asking this question!


Super SaaS Fundings of the Week:

On the topic of funding and based on data from CrunchbaseDo VCs Have an Age Bias?

Zenefits – Payroll, benefits, HR and compliance management – raised $66.5M in Series B funding

Offerpop – Digital marketing platform that helps brands transform marketing channels into social experiences – raised $15M in Series C funding

Gild – Talent acquisition software to recruit skilled developers – raised $13.5M in Series B funding

SmartPay – Cloud-based software solution for pay-go workers’ compensation plans – raised $1.4M in Series A funding

SureDone – Dashboard that enable e-businesses to sell products on multiple channels – raised $1M in Venture funding

Uber’s $17B Valuation – see how Mattermark analyzes the change in momentum for Uber, Lyft, Sidecar and Chariot.

Newest SaaS Services:

Product Hunt and BetaList. It’s a good thing someone is keeping track of this! The ideas, talent and sheer number of new startups is mind-boggling.

Product Hunt

HookFeed – Customer analytics for Stripe

Roost – Push notifications for websites

SalesBeach – Automated outbound sales


ReferralPop – SaaS customer referral program for Stripe

Collected – Real-time content suggestion

Popcorn Metrics – Track user events, without coding


The SaaS Hot or Not List:

Now this is one great use for MattermarkLead Qualification! And it’s also fun for discovering what is going on in any random place you chose – B2B SaaS in Boulder anyone?

HelpGizmo – Knowledge base software Score = 931

TapInfluence – Influencer marketing platform Score = 635

LinkSmart – Platform that enables web publishers to build audiences and manage in-content links Score = 505

Kapost – Content Marketing Platform Score = 435

Gnip – Social data for the enterprise Score = 357

An Infographic of Interest:



Other Great Weekend Reads:

“If you knock on enough doors, eventually someone will say yes.” And this bit isn’t even counted in The 39 Best Pieces of Sales Advice You’ll Hear This Year! After building massive sales teams from scratch and selling SinglePlatform to Constant Contact for $100M, Wiley Cerilli definitely has some advice you want to be reading.

Why Startups Need to Focus on Sales, not Marketing “…you should be talking to a small number of users who are seriously interested in what you’re making, not a broad audience who are on the whole indifferent.”

And the multi-million dollar question is…. Do You Have What it Takes to Start Up? Isn’t this the truth: “Nothing can be more challenging to your self-esteem than working harder than anyone you know while living as if you’re back in your college dorm.”

And in case you missed this post from the Amity blog: The biggest problem with customer success and how you can fix it

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Mattermark, Product Hunt, BetaList and Crunchbase. We encourage sharing!

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