Friday Roundup – 5 Great Pieces about SaaS and Customer Success

March 7, 2014 Pam McBride

SaaS and Customer Success

It’s the Friday roundup of great blog posts that cover topics related to SaaS and the burgeoning Customer Success industry.


  1. According to Jason Lemkin, today the bar is even higher in this third wave of startups: Is 5x the New 2x in Saas?
  2. For SaaS companies to succeed, they must turn motivation into capability. Just how do they achieve that – these three ways according to Tomasz Tunguz

 Customer Success

  1. As content can be conveyed in many forms – you might’ve noticed we used “Pieces” rather than articles or posts in our title – this infographic from the Waypoint Group demonstrates how to drive action and get results in a very effective visual:
  2. According to Harvard Business School, a 12 percent increase in brand advocacy on average doubles a company’s revenue and growth rate, plus boosts market share. An article on Destination CRM outlines the three levels of the customer success hierarchy with tips on how to reach step three: Advocacy:
  3. “Myths are public dreams, dreams are private myths.” Jeannie Walters shares 10 Myths which Persistently stifle the Truth about Customer Experience in an entertaining slide presentation:


Do you have any recommendations to add to the list?

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