Today, Amity announced that it has joined HubSpot as a Certified Technology Partner. HubSpot, the world’s leading inbound marketing and sales platform, works together with Amity’s market leading customer success platform to enhance the customer’s total experience.
HubSpot’s inbound marketing methodology is centered on four pillars: attract, convert, close and delight. Together they make up the key actions companies must focus on in order to create a positive experience that serves potential, current, and future customers.
Amity’s customer success methodology and HubSpot’s inbound marketing methodology go hand in hand. Each organization is focused on delighting customers at all phases of their experience with your company. From the very inception of the relationship through contract, renewal and expansion of the relationship as the delight promise is delivered. Amity’s customer success platform is focused on the delight phase (already a customer) of the HubSpot inbound methodology. Amity leverages key functions within HubSpot to automatically drive timely tailored engagement based on real time information coming into Amity. Amity can use HubSpot to react to its health score, drive playbook automation and improve your organizational efficiency.
Sam Brennand, director of customer success at Uberflip had this to say, “Amity’s new HubSpot integration is a powerful complement to Uberflip’s content management platform that allows us to leverage Amity’s application to maintain an ongoing dialogue with every customer—regardless of tier or stage. Not only can we tailor our messaging, but we can individualize the delivery so it reaches the right customer at the right time.”
Of the announcement, HubSpot Meghan Keaney Anderson, Director of Product Marketing said, “We are thrilled to welcome Amity to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to the inbound customer experience makes them a company that businesses everywhere can learn from.”
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