Happy Holidays from Amity! This is the last Tattler Issue of 2014 – see you in the New Year!
Top SaaS Insights:
It could quite possibly be the phrase of 2014 – growth hacking. And there are a lot of lessons still to learn and those that have been learned including growth hacking too early doesn’t work. “You don’t need thousands of customers or users to find out if you’re solving a problem or are your product is usable, you maybe need only 100-200. So, your goal early in your startup is to understand how well you’re doing, not by focusing on growth hacking.”
“Personas anchor product design and development, marketing and sales, and even customer success to tangible user archetypes. Personas define the company’s strategy of which customers to pursue and which not to.” Tomasz Tunguz covers all the bases in the importance of segmentation for your startup by referencing Best Buy.
Why should you focus more on the process and less on the outcome? This article covers a few solid reasons why the growth process is more important than the hack starting with: “1. The Growth Hacks Your Read Online Will Probably Not Work For You.”
Sucker-punched Again? Maybe it’s time to consider these six approaches in order to systematically build better visibility into customer attitudes and perceptions, and consequently, revenue impacts. “So, as easy as it is to assume all is well with your clients simply because you have frequent interactions and you take advantage of social opportunities to strengthen your relationship, stop and think: What subtle, or not so subtle, signs might you be missing that all is not well?”
“Ask any SaaS CEO or Sales VP what keeps them up at night and most of them would nominate churn as the boogeyman haunting their dreams.” If this is keeping you up at night, then you need to read Why SaaS Companies Should Care About Dollar-Weighted Account Churn.
Super SaaS Fundings:
Just half way through December and the funding rounds keep rolling in. Here is just a snapshot courtesy of CrunchBase.
Outbound Engine – Renders content, email and social media marketing services for small businesses raised $11M in Series B funding
Infer – Predictive SaaS platform that helps businesses win more customers raised $25M in Series B funding
Huddle – Cloud-based collaboration and content management software for the enterprise raised $51M in Series D funding
Survey Monkey – Cloud-based online survey and questionnaire tool that helps users gather survey-related information raised $250M in Venture funding
OneLogin – Cloud-based identity and access management solution raised $25M in Series C funding
Newest SaaS Services:
Keyword Studio – Reduce keyword search complexity, save hours on each project
Mautic – Beautiful free open source marketing automation software
Octobox – Organization for busy minds with the power of Dropbox
Infogram – Infographics. The easy way.
Reonomy – Commercial real estate data analytics & research platform
Solidify – Build prototypes for user testing feedback across devices
An Infographic of Interest:
Other Great Weekend Reads:
“Businesses trying to gain whatever competitive edge they can turned to big data and predictive analytics hoping to “exploit new opportunities and gain the upper hand over competitors” according to TechRadar.” Are you falling for any of these 10 myths about predictive analytics?
There is a very straightforward and worthwhile message in this article and it’s all spelled out in the title: Managing Your VP of Sales – If It’s Painful It’s Going Well. “If done right, this role gives the entire company a reason to work harder as the sales VP reveals and strongly advocates for the customer struggle.”
This treasure trove of resources from Version One is such an important go-to list we just had to share it along with this exceptional post on building your user engagement pyramid. “Take a few seconds to think about it. What is the most important number to your business? What is the user activity or behaviour that you consider to be a measure of your success?”
In case you missed the latest from the Amity Blog: Key Metrics from Subscription Billing
Planning for 2015 underway? The Guide to Developing a Business Case for Customer Success will help you achieve your customer success mandate in the coming year.
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!
@SaaS Tattler - Happy Holidays from @GetAmity w/ articles from @malcolmbell, @ttunguz, @SatrixSolutions and more!
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