SaaS Tattler Issue 39

December 12, 2014 Pam McBride

Top SaaS Insights:

SaaS Growth 

“Integrations are the SaaS form of backscratching, and in the cloud sphere they make sound business sense for any startup.” No one platform can cover all current and future needs of customers, which is why integrations are important for the growth of SaaS startups.

Don’t forget the Services Revenue – Jason Lemkin does a deeper dive into charging for services to boost SaaS revenue. “Turns out though, that in the vast majority of six-figure contracts, virtually every seven-figure contract, and quite a few five-figure contracts … there’s always a services component.”

From Sales Accountability SLAs with Marketing to The Qualifying Test here is how to build a validated sales process with real world tactics that will achieve results.

Customer Experience/Relationships/Success

“One thing that differs a startup from a classic company is the ability to change your product. Fast. That’s what a startup does in the initial phase, which makes the role of customer success be equally helping the user and equally figuring out where to go next.” These are the 7 tips you need to know on how to be a customer care hero in your startup.

Learn how to convert 5 types of customers into brand ambassadors with this mini-guide from Mention. It covers how to find them, what you need to know, how you should reach out and the ask for each type. For example: “Rather than blind endorsements, an Influencer shares use cases and best practices.”

Super SaaS Fundings:

According to CrunchBase data, investors seem to be more keen on backing founders with a Stanford degree – just food for thought.

Maxwell Health – The first ever Health as a Service Platform raised $26.4M in Series B funding

ThreatStream – SaaS-based security intelligence platform raised $22M in Series B funding

SmartVault – A secure solution for storing and sharing documents online raised $4.5M in Series B funding

Extole – Helps enterprise companies acquire new customers at scale from their existing customers raised $14M in Series C funding

Hired – The marketplace where tech companies compete to hire you raised $15M in Series B funding

Newest SaaS Services:

Zapier has put together 20 New Productivity Apps from 2014 that you Need to Try – that we needed to share! And Product Hunt has introduced Product Hunt Collections.

BetaList

ShopKare – FancyHands for eCommerce Maintenance

OnboardTips – Convert new sign-ups into happy customers

Splice.io – Easily customizable website components

Product Hunt

Markticle – Mark your reading progress in article for later

Feedient – Your social networks in one simple dashboard

Megaphone – The easiest way to create beautiful marketing pages

An Infographic of Interest:

 SaaS

Other Great Weekend Reads:

“Typically, companies need to go through three salespeople in order to find one successful one with long-term closing power.” The 1,024 types of Salespeople and how to hire the right ones!

A look inside a flat organization that serves millions – an interesting company approach and a good read from Gumroad CEO Sahil Lavingia. “We let these first few people determine how the company would grow, and now they’ve become the models for the people we want to bring onboard. Flat structure has become something we’re all excited about.”

“2014 is proving to be the year where this changes, with a large wave of new-generation SaaS apps that really deliver on a delightful user experience. Employees and managers are taking notice of these new user-friendly tools, causing adoption to explode from the bottoms up.” David Skok on Consumerization of the Enterprise – Phase 2.

In case you missed the latest from the Amity Blog: Why Customer Success is Critical Today

Planning for 2015 underway? The Guide to Developing a Business Case for Customer Success will help you achieve your customer success mandate in the coming year.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!


#SaaS Tattler - Integrations & Growth of SaaS Startups w/ articles by @jasonlk, @timbertrand and…
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Happy Holidays from Amity! This is the last Tattler Issue of 2014 – see you in the New Year! Top SaaS Insig...

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Top SaaS Insights: SaaS Growth “After your SaaS startup has found product market fit, the next evolution of...

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