SaaS Tattler Issue 25

September 5, 2014 Pam McBride

Top SaaS Insights of the Week:

SaaS Growth

“We already have that” is never a real objection.” Learn the two things you need to have ready to evade objections in Sales for startups: the single biggest objection.

Customer Experience/Relationships/Success

As a B2B provider, how do you keep your customers satisfied? “Remember customer success equals company success: Happy customers are lucrative customers, and having their needs met is what makes customers happy.” Insightly’s VP of Customer Success Lynn Tsoflias shares the top 10 ways – so start listening, learning and engaging.

“Customer experience is the final frontier for game-changing market differentiation.” With products, services and pricing easily replicated, there is only one thing left to perfect – extraordinary customer experiences. These are the 4 steps to creating them.

As a transaction based company, you are likely guilty of these 7 deadly sins…. but it isn’t too late to atone them. “Customer relationships, like all relationships take work, and if you’re not giving your customer relationships attention they need and proactively working to earn your customer’s loyalty, your business will suffer.”

“Everyone in the company — not just the obvious customer-facing roles — needs to be a champion of customer success so you can successfully drive your efforts to empower your customers and grow your business.” What’s the secret ingredient to Customer Success 2.0?

Tune into a great conversation in The Customer Success Forum LinkedIn Group on best practices for using triggered emails for Customer Success.

Super SaaS Fundings of the Week:

Along with funding, CrunchBase also tracks acquisitions and there was some serious coin tossed around in the past weeks.

xAd – Global location marketplace focused on driving in-store traffic and sales raised $50M in Series D funding

IEX – Broker-dealer and provider of an alternative trading system for mutual fund managers raised $75M in Series C funding

ONE, Inc – Business systems solutions for the entire insurance lifecycle raised $17M in Series A funding

Pluralsight – Online technology training services raised $135M in Series B funding

HootSuite – Social media management system raised $35M in Series C funding

Newest SaaS Services:

BetaList gives you early access to over 100 new Internet startups each month – that’s at least 1,200 a year. Think about it. That’s a lot creative juices at work! Last call for the BetaList Bundle – don’t miss out on this great deal! And get your app of the day courtesy of the iOS version of Product Hunt.

BetaList

Jobstore – Endorse your job application, get hired easily

Crux – Create groups, set your topics and start chatting

DailyMetrics – Customer analytics for Shopify

Product Hunt

TermsFeed – Privacy policy and terms of conditions generator

Talentyze – Workplace peer reviews made less painful

Referral SaaSquatch – Customer referral platform for SaaS

An Infographic of Interest:

SaaS 

Other Great Weekend Reads:

“Words can have the power to inspire, enlighten, lift and even teach you a thing or two.” This is the best of the best – the top 50 quotes from InsightSquared’s Expert Series Collection on Sales, SaaS and more. Which quote resonates with you most?

Are you a builder of all the things? A dechiper-er of customer input? An understander of the forest and the trees? A charismatic leader? Then you posses 50% of the traits inherent in a superior VP of Product to lead the charge of a startup!

“You need to weaponize your HR process to not only get the best talent, but keep them.” Working in HR for over 15 years across a variety of industries, Carly Guthrie has concluded that employee onboarding at startups is broken and by sharing best practices (and so much more) she tells you how to fix it.

From the Amity Blog: Recapping the great insights shared at the Customer Success Meetups this year:

January 2014: New Year’s Resolutions for Customer Success

April 2014: How Marketing and Customer Success can work together

June 2014: Customer Success at BMC Software, Nulogy and ScribbleLive

Same great presenter, same awesome location, NEW DATE for the next Customer Success Meetup in Toronto: Customer Success at Scale: From Startups to the Enterprise – Join us September 15, 2014. There are now 164 Customer Success Heroes – are you one of them?

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

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SaaS Tattler Issue 26

Top SaaS Insights of the Week: SaaS Growth Wow – time flies! Jason Lemkin reckons that we are in the third ...

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SaaS Tattler Issue 24
SaaS Tattler Issue 24

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