SaaS Tattler Issue 20

August 1, 2014 Pam McBride

SaaS

Top SaaS Insights of the Week:

SaaS Growth

“How do you manage – and overcome – the resistance to switching software?” Steli Efti, CEO of Close.io, shares all the secrets in his startup sales video. Well worth the watch!

From the co-author of Traction a fabulous post on traction mistakes – why not learn from the expert? Save your startup from these – Gabriel Weinberg has witnessed them over and over again. “Most startups don’t fail at building a product. They fail at acquiring customers.”

What are the 3 aims of product onboarding? “As “obvious” as it may sound, it’s not that easy to craft a good “getting started” process.” Challenges, examples and shared thoughts and learnings courtesy of Aircall in  SaaS: Challenges in creating an effective onboarding product.

Customer Experience/Relationships/Success

With CRM technologies over two decades old what does the modern CRM look like? “Modern CRM strategies enable good customer experiences.” How do you modernize your CRM? This blog post from Kate Leggett of Forrester Research summarizes it in 5 steps.

“Understanding how the brain works, how emotions are more than half the experience, and how our brains are actively seeking negative experiences helps us create, design and innovate a better customer experience.” Jeannie Walters talks to changing customer behavior – your brain loves a story in an easily consumed slide format – no wonder it won Slideshare of the day!

Super SaaS Fundings of the Week:

The CrunchBase Monthly Investment Map has been compiled for July – $5.8B in venture fundings across the globe. And the CrunchBase Weekly Investor Leaderboard is interesting as well – the top investor of the week – New Enterprise Associates.

Leanplum – An A/B testing service for iOS and Android apps raised $4.8M in Series A funding

Jet – A stealthy ecommerce company raised $55M in an Initial Round of funding

Decision Lens – Collaborative decision making software raised $4.4M in Venture funding

Knoa – Leading provider of enterprise and cloud solutions in user experience and workforce optimization software raised $5.1M in Series B funding

ChoiceStream – Full-service Demand Side Platform that offers branding and pay for performance digital advertising services raised $7.5M in Series B funding

Newest SaaS Services:

500 Startups hosted demo day – check out the quick rundown of companies that presented courtesy of Mattermark and Product Hunt’s custom leaderboard.

BetaList

Atomic Reach – Helping you create great content for real people

Sumday – Save and invest your money in small, but meaningful ways

RapidMoon – Collaboratively prototype & build visual front-ends without coding

Product Hunt

Good.Co – Take fun, science-backed quizzes with your friends

Find a Reporter – Submit AngelList URL and find the best TechCrunch reporter

Wagepoint – Simple Online Payroll backed by the World’s Friendliest Team

An Infographic of Interest:

 SaaS

Other Great Weekend Reads:

What do you think bootstrapping is? Probably the same that we did until we read Adii Pienaar’s 5 Characteristics of Bootstrapping. “Bootstrapping is probably not what you think it is and definitely not what the mainstream makes it out to be.”

“As we look at the stickiness of businesses today, we focus on a few key areas that drive value and make a customer successful – which leads to them to renew, upgrade, and never leave.” The components of stickiness are spelled out in the meaning of stickiness.

If it were only that easy to use your competitor’s products all the time – some of us don’t quite have that luxury but we can glean some insights from someone who has. “My general approach to competition is to “obsess about their products while completely ignoring the company.”

And in case you missed the latest from the Amity blog: 7 Reasons You Might Not be Ready for Customer Success …Yet!

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!

The post SaaS Tattler Issue 20 appeared first on Amity.

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