Top SaaS Insights of the Week:
You’ve likely thought through all of the points here, but a good refresher is never a bad thing. B2B SaaS: The Need to Focus on SMEs for Growth is a succinct, fast read and it might just get you revisiting your current tactics. “When selling to SMBs, talk about the process your solution automates or enables, additional costs it reduces, doors to new opportunities it unlocks and other value propositions.”
“The magically horrible place where the linear growth and % negative growth intersect is a pit of despair, or Plateau of Doom.” This is one straight-up post! Amy Hoy spares nothing in Help! My SaaS isn’t growing! +60% revenue, 1 year later… There is a lot of great real world advice so save yourself some pain and learn from someone who has been there.
The next wave of SMB SaaS True Solutions Priced as Such is an eye-opening Quora post from Jason Lemkin. Are you concentrating your efforts on selling to SMBs? Do you think they’re early adopters? You’re not alone. You need to read this. “If you look at the SaaS companies that have IPO’d to date, you’ll see one common theme: almost all sell to Large Enterprises, either almost entirely (Veeva, Workday), mainly (Salesforce, Cornerstone), or in large part (Box, coming).”
“Many jump to the assumption that SaaS (software as a service) is the only recurring revenue model, but there are actually a few you can choose from when designing your business model.” Jeff Bussgang discovered that Recurring Revenue is Magic and we’re sure you will too!
The dirty secret of customer experience that nobody talks about – we didn’t even know there was one, until now. “In a global, online marketplace, customer experience is increasingly becoming the key differentiator for companies. But what is a great customer experience? Here is a secret for you…”
Super SaaS Fundings of the Week:
Crunchbase also tracks weekly market momentum with awesome graphs from Tableau.
FreshBooks – Cloud-based account software raised $30M in Series A funding
Vision Critical – Cloud-based customer intelligence platform that allows companies to build communities of customers for insight raised $16M in Venture funding
SimpleReach – The standard in content measurement and distribution raised $9M in Series A funding
Canva – Makes graphic design amazingly simple for everyone raised $3.6M in Series A funding
SmartZip – Predictive marketing platform raised $12M in Series B funding
Newest SaaS Services:
Popforms – Helps you shine at work, land your dream job, get promoted, level up your skills
Levers Blueprint – Forecasting your Google Analytics Metrics
EmailBee – Use email footers to drive traffic to your content and grow followers
Nuklius – Matching startup ideas with people needed to fulfill them
Liberio – Simple eBook creation and publishing right from Google Drive
Sharewave – Where startups connect with their shareholders
Safari – Spotify for Ebooks
An Infographic of Interest:
Other Great Weekend Reads:
“I hear “Let’s do a big event!” as a marketing solution for startups more frequently nowadays. This sentence is often followed with “But we don’t want to spend anything,” “The community manager should totally have the bandwidth to plan this all out tomorrow,” and “Make sure TechCrunch covers it.” The concepts and questions in this 5-Minute Marketing guide, an event planning and marketing list for startups, cover all types of events from small Meetups to large trade shows – what a great resource!
How are cloud companies evolving sales coverage to align with customer buying patterns? They are hunting in the zoo! “The existing account hunting, or “hunting in the zoo,” is also drastically different from the traditional “hunter” sales role that focuses on winning new customers and then handing them off to go win some more (a.k.a. “hunting in the wild”).”
“We need to stop calling people users,” he said. “They’re not just there to use our products; we’re here to build things for them.” In the death of “users” and “product design”, Julie Zhuo distills what we say and mean.
And in case you missed it from the Amity blog: 5 Little Changes that will make a Big Difference with Customer Success.
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!