Lucky number 13 on Friday the 13th – coincidence? Perhaps?
Top SaaS Insights of the Week:
“Inbound marketing can be very cost-effective, but is can also be slow.” So what’s a SaaS company to do? Peter Cohen provides some options to the accelerating the SaaS purchase process.
User retention is a really big deal (so big that we built Amity to help companies succeed at it). “The main driver of good retention is good product/market fit but having an awesome product that actually solves people’s problems isn’t enough to ensure growth.” From funnels to aha! Moments here are 21 user retention tactics you need to know.
4 Signs your SaaS Business is Dying – at least there are telltale signs and some advice! “But being honest with what is/isn’t working is the fastest way to get to where you want to be. Life’s too short to do things that don’t make an impact.” Well said!
“How should we price software that requires no physical delivery and deploys so quickly and cheaply that competitors and costs no longer matter?” It isn’t per user pricing if you are a SaaS company. It kills your growth and sets you up for long time failure. So stop per user pricing – price intelligently.
Gartner VP and Analyst Ed Thompson talks about 5 Ways CIOs can Win at Customer Experience. Never more important than right now because “The competition for customers is becoming less about the core products and services sold or delivered and more about the emotional experience of interacting with an organisation.”
Super SaaS Fundings of the Week:
According to Crunchbase, there is a whole lot of love being distributed out there and these are just a few them:
Okta – Identify management service – raised $75M in Series E funding
Visier – Workforce analytics and planning platform – raised $26M in Series C funding
Plex – Cloud ERP for manufacturers – raised $50M in Venture funding
Freshdesk – Customer support software – raised $31M in Series D funding
Declara – Online social learning platform – raised $9M in Series A funding
Newest SaaS Services:
Openfolio – Sharing economy comes to personal investing
SocialSign.in – Marketing layer on top of guest WiFi
Affirm – A credit line for the Internet
Routific – Route optimization as a service
Primeloop – Retarget people engaged in your social conversations
Honbu – Online collaboration platform for smart businesses
An Infographic of Interest:
How do the pirate metrics phases map to the most important and commonly measured SaaS metrics? Ok, so it’s not really an infographic but you can still learn a lot from it and read more in The Pirate Metrics Matrix
Other Great Weekend Reads:
“At what point does a startup need to seriously work on their branding?” Good question! Hint – you don’t need to worry about branding until after product-market fit.
If you read the sales vs marketing for startups (Why startups need to focus on sales, not marketing) in last week’s SaaS 2.0 Tattler, you’ll want to read Why Early-Stage Startups Can’t Blow Off Marketing from Mark Evans. The question is – which one do you agree with?
“Simply, we don’t learn anything if customers find the answers themselves on a forum or knowledge base.” An interesting inverse to self-service in Why We Don’t Scale Support at Buffer which likely provides an opportunity for Buffer to engage with their customers more often.
And in case you missed this post from the Amity blog: CS in Conversation: The Ideal Customer Success Platform.
Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.
Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and Crunchbase. We encourage sharing and subscribing!