A QBR is a formal meeting during which CSMs and Customers review goals, formulate a forward plan, and agree on action items that will drive success. For more insights around Quarterly (aka Executive) Business Review mistakes and how to avoid them, read our full expert roundup. Let's take a look at the most common and horrific mistakes we're guilty of...
You forget to ask open-ended questions & spend the whole meeting presenting metrics & product roadmaps.
Your main contact knows the drill. Demonstrate your value to the right stakeholders = Directors, and VPs.
Expect off-agenda questions but good luck getting execs in the room next quarter if you go down that road.
What Problems? (= Willful Ignorance)
Being scared to uncover problems during a QBR keeps the conversation superficial and limits you.
Post-QBR actions are more important than the meeting itself. Engage with customers regularly to enact change.
QBRs are not isolated events happening in a vacuum. Plan your QBRs well ahead of time.
Skipping QBRs Altogether
You’re already failing your customers if you think QBRs aren’t critical to Customer Success and can be skipped. The greatest mistake of all is ignoring this key relationship-building ritual. Don’t do it.
About the Author
Mathilde is a Digital Marketing Analyst at Amity. After moving from France to complete a degree in Political Science from McGill University, she decided to settle in Toronto in order to pursue her passion for Marketing and Tech.More Content by Mathilde Augustin