Becoming a Customer-Centric Organization in 7 GIFs

March 6, 2017 Matthew McLaren

Becoming a Customer-Centric Organization

When a customer-centric organization is taking shape, everyone should formulate a mindset to simply ask themselves on a daily basis – “What is my contribution to my customer today?

 

Here are 7 things your organization can do to get started:

  1. First and foremost, you need to get executive support

Executive support for customer success


 

 

 

 

 

 

  1. Establish at least one corporate goal to measure contribution to the customer and share it with the team.

Corporate goal to measure customer contribution


 

 

 

 

 

 

 

  1. Have everyone share how well they believe your customer-centric organization is functioning. Are they spending time on the right initiatives and how well do those initiatives demonstrate your customer-centricity?

Have everyone share feedback


 

 

 

 

 

 

  1. Schedule regular meetings to review goals and create action plans to continuously improve your customer-centric organization.

Schedule regular meetings


 

 

 

 

 

 

 

  1. Interview or survey customers to understand their expectations of your organization – how customer-centric are you really from their perspective?

Survey customers


 

 

 

 

 

 

 

  1. Brag a little. Expose the world to your daily contributions to the customer through Twitter, your Blog, emails etc. This is an opportunity to demonstrate why prospects should be doing business with you.

Brag a little


 

 

 

 

 

 

 

 

 

  1. Communicate with your Customer.

Communicate with your customer

 

 

 

 

 

 

 

In a customer-centric organization, every department has a responsibility to the customer. Whether you are developing a product, managing a project, adjusting the balance sheet or writing thought-leadership content, there are many activities and responsibilities that have a direct connection to your customers.

 

What steps will your organization take to become customer-centric?

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About the Author

Matthew McLaren

Matthew McLaren works as a Digital Marketing Manager at Amity. His passion for creative design has motivated him to explore the many uses of technology.

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