In the world of SaaS, there certainly isn't a lack of data. In order to activate and leverage customer data for success, you need to start not only by collecting data but by collecting the right data. This is true at every stage of your Customer Success organizational journey, and especially so when you begin to scale your efforts. The customer data you collect and leverage has a great impact on success: that of your team, that of your customer, and that of your company at large.
Here's a quick guide to get you started:
About the Author
Mathilde is a Digital Marketing Analyst at Amity. After moving from France to complete a degree in Political Science from McGill University, she decided to settle in Toronto in order to pursue her passion for Marketing and Tech.More Content by Mathilde Augustin