Becoming a Customer-Centric Organization in 7 GIFs

February 12, 2016 Matthew McLaren

How to become a Customer-Centric Organization in 7 GIFs

When a customer-centric organization is taking shape, everyone should formulate a mindset to simply ask themselves on a daily basis – “What is my contribution to my ‘customer’ today?

 

Here are 7 things your organization can do to get started:

  1. First and foremost, you need to get executive support

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  1. Establish at least one corporate goal to measure contribution to the customer and share it with the team.

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  1. Have everyone share how well they believe your customer-centric organization is functioning. Are they spending time on the right initiatives and how well do those initiatives demonstrate your customer-centricity.

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  1. Schedule regular meetings to review goals and create action plans to continuously improve your customer-centric organization.

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  1. Interview or survey customers to understand their expectations of your organization – how customer-centric are you really from their perspective?

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  1. Brag a little. Expose the world to your daily contributions to the ‘customer’ through Twitter, your Blog, emails etc. This is an opportunity to demonstrate why prospects should be doing business with you.

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  1. Communicate with your Customer.

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In a customer-centric organization, every department has a responsibility to the customer. Whether you are developing a product, managing a project, adjusting the balance sheet or writing thought-leadership content, there are multiple activities and responsibilities that have a direct connection to your customers.

 

What steps will your organization take to become customer-centric?

About the Author

Matthew McLaren

Matthew McLaren works as a Digital Marketing Manager at Amity. His passion for creative design has motivated him to explore the many uses of technology.

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