SaaS Tattler Issue 36

November 21, 2014 Pam McBride

Top SaaS Insights:

SaaS Growth

“But beyond these corporate and strategic reasons to raise $100,000,000, there’s also a very good, a very sound, indeed a very pragmatic reason to raise $100,000,000. The reason is the Incremental Customer.” Jason Lemkin explains what’s going to happen to your SaaS business once you approach scale and why you’ll want to raise $100,000,000.

Are you aware of these 5 signs? The ones that identify the false positives in the journey to real product market fit. “The “real” product market fit (PMF) that startups seek is a SCALABLE SOLUTION to a BIG problem in a BIG market.”

The “powered-by” tactic is pretty powerful and one day long ago likely got its inspiration from the infamous Intel Inside initiative. So how can a SaaS startup employ something similar? Aircall has compiled the SaaS guide to leveraging the powered-by tactic that illustrates 5 different situations with examples and insights.

Customer Experience/Relationships/Success

And then there is the concept of transition: satisfaction to success – changing the game and understanding how to drive customers to both. “As modern organizations evolve, a paradigm shift has occurred, putting the customer back in the driver’s seat and shifting from Customer Satisfaction to Customer Success.” This Customer Success thing is getting interesting!

“Product managers need to evolve beyond an understanding of product to an appreciation of what creates great service and align themselves with the Growth Hacker’s counterpart post-conversion: The Customer Success Manager.” Yes, Customer Success does influence everyone in your SaaS company – and here’s what product managers need to know about customer success.

Super SaaS Fundings:

Get the 2014 Startup Traction Report by Mattermark – a 100+ page report to summarize the year in review including startup funding, hiring, web/mobile adoption, brand development and more. The rest of the funding comes courtesy of CrunchBase.

Full Circle CRM – An online platform that provides marketing performance management solutions raised $3.8M in Series A funding

Apio Systems – A mobile-based platform that uses everyday smartphones and tablets to deliver Situational Awareness to drivers raised $5M in Series A funding

VersionOne – Management tool supporting agile software development methodologies raised $20M in Series B funding

Shiftgig – A professional and employment website community offering job postings from restaurants, hotels and retail industry raised $10M in Series A funding

Boost Media – Uses crowdsourcing and split testing to help businesses find effective words and images for their online ads raised $19M in Series C funding

Newest SaaS Services:

In Issue 30 we highlighted the collection of tools for investors from Product Hunt but neglected to highlight the awesome corresponding blog post on What Makes a Great Investor. Better late than never.

BetaList

Campaign Panel – Run advertising campaigns across multiple networks with ease

FileInvite – Collect information from your clients. Hassle free and on time!

Suitor – Stay on top of your job hunt

Product Hunt

Justworks – HR department for your startup

SpringRole – Peer referral recruiting marketplace

Zeplin – Collaboration app for UI designers & frontend developers

An Infographic of Interest:

  SaaS

Other Great Weekend Reads:

“Customers are among the most valuable and fiercely contested capital of any company. Their value is measured by how profitable and stable their relationships are with the company — both now and in the future. This value continues to rise as companies retain their existing customers in the face of increasing competition for them.” Calling all B2B Companies! Do you know who your customer is?

What is your startup building? Smart entrepreneurs build market-driven solutions based on the 5 principles outlined in Startups Need to Build Solutions, not Technology. “My recommendation for first-time entrepreneurs and the rest of us who don’t have deep pockets is to focus on customer problems that are causing pain today and on customers who are willing and able to spend real money on a solution.”

Everyone wants to learn the secret to launching a product faster and cheaper. “While there may be dozens of customer segments that could use your product in its current form (which represents your universe of currently viable customers), which group of customers should you focus on first?” It’s all about identifying your Minimum Viable Customer.

And in case you missed the latest from Amity: The Guide to Developing a Business Case for Customer Success

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!


SaaS Tattler Issue 36 - SaaS Growth w/ articles by @jasonlk, @aircall, @BenJacksonLive and more!
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