SaaS Tattler Issue 37

November 28, 2014 Pam McBride

Top SaaS Insights:

SaaS Growth 

In the Field Guide to Sales: Tips from the SaaS Pros, Mention has collected the best tips from sales and business development professionals – like this one: “If you want to succeed in sales, train yourself to perform consistently. Continuous improvement day after day is what leads to surefire success, not occasional heroic sales stunts.” You will keep referring back to this guide – guaranteed!

“There are three very good reasons for directing your sales team purely at new customer acquisition and delegating renewals and up sells to your customer success group.” Read on to avoid the most common mistake in SaaS sales strategies.

If you missed the Sales Hacker Conference at the beginning of this month, don’t despair because Lincoln Murphy published a blog post to lay the groundwork for his presentation – 5 Ways Drive Growth with Super-Targeted Upsells. “Whether you have a Customer Success Manager (CSM) that tosses these upsell opportunities over to a salesperson to close, or the system presents the admin with an in-app message, simply asking for the sale will do wonders in your quest to close more business.”

Customer Experience/Relationships/Success

What type of Customer Success Organization are you? You didn’t know there was more than one? “The first step in building your customer success organization (CSO) is to determine what type of CSO you’d like to have.” Learn the types in Tips for Creating a Customer Success Function with Your Organization.

Customer Success is the key to growing and protecting your revenue – at least that’s how VCs look at it. “By strategically and proactively putting a strong Customer Success infrastructure in place, you’re making a strong investment in your company’s future. The more successful your customers are, the more they’ll drive the success of your business.”

Super SaaS Fundings:

Some of the world’s largest, the most powerful and the most innovative raised rounds of funding this week according to CrunchBase.

Host Analytics – Cloud-based enterprise performance management applications raised $25M in Series E funding

Sentient – The largest and most powerful intelligent system in the world to transform how businesses tackle complex problems raised $103.5M in Series C funding

PocketMath – The world’s largest, self-serve, mobile advertising platform for buying programmatic real-time bidding inventory raised $10M in Series A funding

Elance-oDesk – Online workplace for businesses and freelancers raised $30M in Venture funding

Higher Learning Technologies – The most innovative, captivating and successful mobile education platform raised $5.5M in Series A funding

Newest SaaS Services:

Product Hunt Collections – for those of you who want to bookmark products and share curated lists from Product Hunt. Check out the blog post on it!

BetaList

Xtensio – Show investors what you’re all about

Rappora – The easiest way for business to deliver great experiences

Ogment – Create engaging, relevant lessons in half the time

Product Hunt

Minbox 3 – The next chapter in file sharing

Joola – The easiest way to share analytics with your users

Archively – The destination for your people research

An Infographic of Interest:

 SaaS

Other Great Weekend Reads:

“It’s no longer about you, it’s about their problems, their friction, and their future tale of going from A –> B.” What is your customer’s world like before your software and what will it be like after? Gregory Ciotti explores this in Your World Before Our Software.

How to design the most efficient software your customers have ever seen – the title speaks for itself! “There’s always room to improve. AlwaysYou can always make things more efficient for your customers.”

“Good demos don’t have to be perfect for the product. They have to be perfect for the audience.” In this exclusive interview, Robert Falcone shares the structure of a winning product demo starting with your product demo sucks because it’s are focused on your product.

And in case you missed the latest from the Amity blog by guest contributor Paul Chilensky: 5 Keys to Retaining your Customers

Planning for 2015 underway? Amity’s Guide to Developing a Business Case for Customer Success will help you achieve your customer success mandate in the coming year.

Want something added to the SaaS 2.0 Tattler – let us know! And let us know your take on the SaaS 2.0 Tattler in general – we’d love your feedback.

Curated by the team at Amity using the outstanding tools provided by Product Hunt, BetaList and CrunchBase. We encourage sharing and subscribing!


#SaaS Tattler - Tips from the SaaS Pros w/ articles by @mention, @jthermond, @lincolnmurphy and more!
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Top SaaS Insights: SaaS Growth “After your SaaS startup has found product market fit, the next evolution of...

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SaaS Tattler Issue 36
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Top SaaS Insights: SaaS Growth “But beyond these corporate and strategic reasons to raise $100,000,000, the...

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