Customer Retention

Best practices and tips to help retain customers.

  • Unconventional Wisdom: 5 Steps for Developing a Powerful Adoption Playbook

    Unconventional Wisdom: 5 Steps for Developing a Powerful Adoption Playbook

    It's time to rethink some major assumptions and turn conventional wisdom on its head when it comes to how buyers and sellers of software approach user adoption. Develop a powerful adoption playbook.

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  • Expert Tips: Setting Goals With Your Customers

    Expert Tips: Setting Goals With Your Customers

    Success is nearly unattainable without set goals. We sat down with Wynne Brown, Director of Customer Success at Seal, to learn what her pro-tips for setting goals with customers are.

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  • Resurrecting Your Inactive Accounts

    Resurrecting Your Inactive Accounts

    Customers disengage for a variety of reason. Here's how to bring those inactive accounts back to life to prevent customer churn.

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  • Not Having Strategic Conversations with Customers? Here’s How to Fix That

    Not Having Strategic Conversations with Customers? Here’s How to Fix That

    Some techniques that customer success executives can use to help CSMs be equipped for strategic conversations with key customer accounts.

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  • Static vs. Dynamic Segmentation Models for Customer Success

    Static vs. Dynamic Segmentation Models for Customer Success

    Paired with well-defined high-touch and low-touch engagement models, a reliable account segmentation model allows Customer Success Managers’ time and attention to be where it needs to be.

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  • 3 Ways Customer Feedback Helps CSMs Do Their Job

    3 Ways Customer Feedback Helps CSMs Do Their Job

    This is a key lesson for you to learn. You should be listening to your customers twice as much as you speak back to them.

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  • Rules for Increasing Retention and Creating Growth Within Existing Accounts

    Rules for Increasing Retention and Creating Growth Within Existing Accounts

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  • A Beginner’s Guide to Churn Mitigation

    A Beginner’s Guide to Churn Mitigation

    High retention rates are the best way to achieve business success. Here are the top 10 ways to achieve business success my minimizing and mitigating customer churn.

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  • Becoming a Customer-Centric Organization in 7 GIFs

    Becoming a Customer-Centric Organization in 7 GIFs

    When a customer-centric organization is taking shape, everyone should formulate a mindset to simply ask themselves on a daily basis – “What is my contribution to ‘customer’ today?”

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  • 6 Building Blocks of Long-Lasting Customer Relationships

    6 Building Blocks of Long-Lasting Customer Relationships

    Remember that a solid customer relationship will drive loyalty and high levels of retention. These 6 building blocks of long-lasting customer relations will help you keep the right focus.

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  • Designing an Actionable Customer Health Model

    Designing an Actionable Customer Health Model

    Designing an actionable customer health model is imperative to delivering efficient Customer Success. Here are 6 steps to creating or defining your own customer health model.

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  • Are Your Sales Hampering Your Customer Success Team?

    Are Your Sales Hampering Your Customer Success Team?

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  • The New Year’s Resolution for Customer Success: Every Customer is a Subscriber

    The New Year’s Resolution for Customer Success: Every Customer is a Subscriber

    No matter your industry, your customer’s vertical, or whether you have a product or service, the motto will force you to focus on success above all else.

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  • What Do Your Customers Need to Know?

    What Do Your Customers Need to Know?

    One of the keys to effective communication, regardless of audience, is listening. As Customer Success Managers we often talk more than we listen, and we sometimes make assumptions that we shouldn't.

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  • Why Every CSM Is Missing Out for Not Being an Employee Advocate

    Why Every CSM Is Missing Out for Not Being an Employee Advocate

    An advocacy program can be especially advantageous for employees in customer-facing roles such as customer success managers (CSMs).

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  • Why Innovative Companies Invest in Customer Success

    Why Innovative Companies Invest in Customer Success

    Without a longstanding reputation and proven track record, customers are likely to blame the innovators for the failure of the technology despite their own negligence in using it.

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  • 5 Valuable Insights to Spotlight Customer Growth [Infographic]

    5 Valuable Insights to Spotlight Customer Growth [Infographic]

    As we are aware, SaaS and other recurring revenue models have three core stages critical to their success – acquiring customers, retaining customers and monetizing customers.

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  • Customers Are An Investment

    Customers Are An Investment

    Technically speaking when a customer subscribes to your service, they perform the initial investment. They are investing in your service because it meets a need, solves a pain or gets a job done.

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  • How To Engage Your Customers And Keep Them Coming Back

    How To Engage Your Customers And Keep Them Coming Back

    Marketers must find ways to motivate their customers and partners to join their advocacy programs, and, maybe even more importantly, ensure that those same customers and partners stay engaged.

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  • Using Software and Savvy to Create Relationship Intelligence

    Using Software and Savvy to Create Relationship Intelligence

    Because customers have come to expect their vendors to know a lot about their behaviors and preferences, they also expect them to live up to increasingly higher standards of service and engagement.

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