Customer Lifecycle

Best practices and tips to help manage your Customer's Lifecycle.

  • The Milestones of the Recurring Revenue Customer Journey

    The Milestones of the Recurring Revenue Customer Journey

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  • The Recurring Revenue "Boomerang" and the Customer Success Journey

    The Recurring Revenue "Boomerang" and the Customer Success Journey

    In a recurring revenue model, the contract signature is just a part of the way through the customer journey. The customer experience starts right from the outset of their interaction with your company

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  • Building Customer Trust Alongside Your Entire Organization

    Building Customer Trust Alongside Your Entire Organization

    Customer Success teams establish trust with customers, but other teams at your company such as marketing, sales, and product management also play a role in building trusting relationships.

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  • 7 Reasons Why You're Not Ready For Customer Success…Yet

    7 Reasons Why You're Not Ready For Customer Success…Yet

    Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it?

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  • How Business Maturity Plays Into Your Expansion Strategy

    How Business Maturity Plays Into Your Expansion Strategy

    This concept of continual development is described as “business model maturity” because the customer evolves or matures as they use your product.

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  • Think About the Entire Customer Journey (Not Just One Part)

    Think About the Entire Customer Journey (Not Just One Part)

    If you’re interested in giving your customers the best experience possible from start to finish (this is probably the part where you nod), here’s how.

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  • How To Keep Customers Motivated and Focused

    How To Keep Customers Motivated and Focused

    The customer journey is a “roadmap” that takes the customer from point A to point B - from where they are today to where they will be in the future with the use of your product.

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  • Be a Strategic Partner to Win & Retain Revenue

    Be a Strategic Partner to Win & Retain Revenue

    It is the customer experience that determines revenue. You need to listen to what the customer wants to achieve, and then help them achieve it.

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  • Establishing Roles and Responsibilities to Drive Customer Success

    Establishing Roles and Responsibilities to Drive Customer Success

    The best way to make this happen is through an account coverage model, which provides clarity about roles and responsibilities to support and drive the customer journey.

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  • It’s More of a Customer Obstacle Course than a Journey

    It’s More of a Customer Obstacle Course than a Journey

    It seems as if some companies are unknowingly setting up roadblocks for customers to painfully plow through or take a lot of time to go around.

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  • Your Secret to Success - Lies Within Your Customer’s Journey

    Your Secret to Success - Lies Within Your Customer’s Journey

    What’s the key to success for SaaS companies? It’s happy customers who receive a lot of value from your service. And the best way to make that happen is developing a customer journey.

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  • Becoming a Customer-Centric Organization in 7 GIFs

    Becoming a Customer-Centric Organization in 7 GIFs

    When a customer-centric organization is taking shape, everyone should formulate a mindset to simply ask themselves on a daily basis – “What is my contribution to ‘customer’ today?”

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  • The Best Customer Success Resources of 2016

    The Best Customer Success Resources of 2016

    With so many customer success resources to choose from, we’ve selected the top customer success resources and events that we think will educate and inspire you for the rest of the year.

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  • The Benefits of a Customer Success Platform in 13 GIFs

    The Benefits of a Customer Success Platform in 13 GIFs

    In many respects, a customer success platform is a key pillar in how a company does business. We wanted to emphasize this by presenting you with the benefits of a Customer Success Platform in 13 GIFs.

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  • Is it me or are the semantics of a customer success lifecycle confusing?

    Is it me or are the semantics of a customer success lifecycle confusing?

    Have a look at a few of the many customer success lifecycle descriptions below and let’s agree to disagree on the wording:    Onboard → First Value → Grow Value → Increase Users & Usage → Expand...

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  • Ten minutes to WOW. That’s customer success!

    Ten minutes to WOW. That’s customer success!

    So you’ve landed a new customer. Congratulations! Guess what? You are now in a race against time to demonstrate your product’s initial value. Customer success managers, minimize time to first value!

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  • How Customer Success Accelerates Adoption

    How Customer Success Accelerates Adoption

    How do you determine if a customer has “adopted” your service or product? How do you accelerate adoption? Firstly, your organization should define adoption with respect your product or service....

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  • Customer Success Meetup – #4 and Growing Strong!

    Customer Success Meetup – #4 and Growing Strong!

    Wow! The Customer Success Meetup has reached 127 members and is still growing strong. The advocacy marketing experts at Influitive hosted a great event at their cool new offices. About half of the...

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