Customer Success Classics
The first and only online destination for Customer Success best practices. Learn from recognized experts in the industry and share with your network.
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Read Article4 Ways Customer Onboarding Is the Secret to Startup Success
In a nutshell, customer onboarding is about introducing new customers to your business by showing them the services available and ensuring their experience is as simple and streamlined as possible.
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WEBINAR
Save Your Seat
Amity & Waterstone
The Playbooks You Need to Drive Adoption
June 14 @ 1pm ET -
Read ArticleWhy is Customer Success Important? A Guide for SaaS Companies
We need it because products are developing faster than our capacity to understand them, we need it because competition in the SaaS world is harsh and we need it in place to reduce churn.
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Read ArticleActivating the Customer Journey: Six Steps to Growing Your Own Diamonds
Any organization providing products or services wants to be visible to its potential customers. It’s important to give them the information they need in order to make a purchase decision.
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Read ArticleDefinition: Customer Success Management
All across the SaaS B2B industry, a new and vital role is being established and developed. The job goes by many names: Customer Success Manager, Client Advocate, etc.
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Read ArticleActionable SaaS Metrics: Customer Churn Rate
The Actionable SaaS Metrics series goes beyond measuring and calculating. It takes a deeper look at some characteristics of common subscription metrics, with the goal of identifying key actionable.
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Read ArticleRetention Optimization: How to Increase the Value of a Conversion
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
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Read ArticleAligning SaaS Customer Success
SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge.
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Read ArticleWhy you should separate Customer Success and Customer Service
Nowadays we hear the terms “customer success” and “customer service” almost everywhere, often in the same sentence. But this doesn’t mean that they’re one and the same.
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Read ArticlePrevent Cancellations With Better Customer Success Emails
When you see that customers are unexpectedly cancelling their accounts, sending emails can be the perfect solution. The post Prevent Cancellations With Better Customer Success Emails appeared...
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Read ArticleDriving SaaS Growth With Customer Success
Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis.
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Read ArticleCustomer success: 7 tools to delight your clients (tested & approved!)
Customer success is the key ingredient to long-term business growth and profitability. In a subscription economy, the economic value of a customer is realized over time rather than upfront.
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Read ArticleHow To Use Growth Hacking To Attract and Retain Customers
Are you having a difficult time attracting new customers? Remember that growth hacking is a proven strategy that you can use to cut through obstructions and attract qualified leads.
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Read ArticleThe Customer Engagement Model
Proactive customer engagement. It’s a tenet of Customer Success.The question is “How do you best go about structuring that proactive engagement.
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Read ArticleThe Aha Moment for Customer Success
This change has birthed the discipline of Customer Success, and 2015 is shaping up to be the year where it’s more critical than ever to have a way to consistently ensure customers getting to value.
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Read ArticleHow Customer Success Meaningfully Reduces Cost Of Customer Acquisition
When discussing customer success for SaaS startups, the conversation focuses mostly on retaining customers and reducing churn. These are two fantastic benefits with meaningful return-on-investment.
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Read ArticleThe 5 Kinds of Customer Success
It’s probably the most entertaining 2 hours you’ll spend in the enterprise technology business all year. I realize that’s a pretty low bar.
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Read ArticleStop the Churn: 3 ways to get more value out of the customers you already have
Customer acquisition is hard and expensive. When you watch a hard won customer leave your fold, it’s like watching that snowman you spent so much energy building melt before your eyes.
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Read ArticleLeading Growth Experts Discuss Why Customer Success Is Crucial for Growth
Many people see Growth and Customer Success as two very separate functions within a SaaS company — getting customers in the door vs. keeping them.
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Read ArticleThe Link Between Customer Success, Retention, and Upsells
It’s no secret that customer retention is extremely important to a business. Customer retention is much more than a rate to strive towards, it’s a reflection of your success.
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WEBINAR
Save Your Seat
Amity & Waterstone
The Playbooks You Need to Drive Adoption
June 14 @ 1pm ET -
Read ArticleThe 4 Challenges Facing Customer Success Teams In SaaS Startups
The most salient misunderstanding about CS is that customer success is a revenue generating team, not a cost-center.
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