Matthew McLaren

Matthew McLaren works as a Digital Marketing Manager at Amity. His passion for creative design has motivated him to explore the many uses of technology.

  • Becoming a Customer-Centric Organization in 7 GIFs

    Becoming a Customer-Centric Organization in 7 GIFs

    When a customer-centric organization is taking shape, everyone should formulate a mindset to simply ask themselves on a daily basis – “What is my contribution to ‘customer’ today?”

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  • Inside Customer Success: HubSpot

    Inside Customer Success: HubSpot

    We sat down with Stephen O’Keefe, Director of Customer Success, to discuss how Customer Success has evolved at HubSpot over the last 7 years.

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  • Guest Blogging For Amity

    Guest Blogging For Amity

    Let me first start by saying that we love a great guest post! We have started to get many inquiries about writing a guest post for Amity, so we decided it's about time create a formal process.

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  • Inside Customer Success: Achievers

    Inside Customer Success: Achievers

    We sat down with Vanessa Brangwyn, the VP of Customer Success, to discuss how Customer Success has evolved at Achievers over the last five years.

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  • Turn Your Customer Into Your Best Salesperson

    Turn Your Customer Into Your Best Salesperson

    Have you ever heard the saying, “Happy wife, happy life”? Well, take that same concept and apply it to your business. Successful customers, successful business.

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  • The good stuff on Customer Success you should be reading

    The good stuff on Customer Success you should be reading

    Customer support and customer service have been around for decades. These were the necessary evils of the traditional sector – the old-model reactive break/fix cost center – to resolve problems...

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  • Inside Customer Success: Moz

    Inside Customer Success: Moz

    We sat down with Ellie Wilkinson, the Customer Success Team Manager at Moz, to discuss how Customer Success has evolved over the last two years.

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  • How To Build And Maintain Strong Customer Relationships

    How To Build And Maintain Strong Customer Relationships

    Closing the sale was just the beginning… now the real work begins. Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future.

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  • Inside Customer Success: Vision Critical

    Inside Customer Success: Vision Critical

    We sat down with Greg Elliott, Vice President of Customer Success, to discuss how Customer Success has evolved at Vision Critical over the last 8 years.

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  • 14 Quotes on Succeeding in Customer Success Leadership

    14 Quotes on Succeeding in Customer Success Leadership

    As rewarding as it is, we understand that Customer Success Leadership is multifaceted and can be challenging -- thus, we asked 14 Customer Success Leaders.

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  • Structuring Customer Success - What Works, What Doesn’t

    Structuring Customer Success - What Works, What Doesn’t

    As the landscape of SaaS companies continues to expand, it has become increasingly more difficult to find a SaaS company without some form of a dedicated Customer Success structure in place.

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  • Inside Customer Success: Influitive

    Inside Customer Success: Influitive

    We sat down with Julie Persofsky, VP of Customer Strategy and Account Management, to discuss how Customer Success has evolved at Influitive over the last 4 years.

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  • Who Tweeted It First: Customer Success Edition

    Who Tweeted It First: Customer Success Edition

    Working in Customer Success, we hear the same terms all the time: ARR, Churn, MRR, Retention, SaaS, etc. But have you ever found yourself wondering, “who tweeted it first?”

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  • Tools to Support Your Growing Customer Base

    Tools to Support Your Growing Customer Base

    However, that shouldn’t stop them from making their customers successful. There are numerous tools available that work with your budget while still helping to optimize the efficiency of your workflow.

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  • The A-List: Customer Success

    The A-List: Customer Success

    Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success.

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  • Celebrating Success With Your Customers

    Celebrating Success With Your Customers

    There are many ways a company can celebrate success with their customers. Making an effort to celebrate your customer's success is a great way to build a solid relationship and increase loyalty.

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  • Sales or Customer Success?

    Sales or Customer Success?

    It's an uphill battle for a CSM when the customer-facing teams are misaligned. It's a concept that Ed Powers commonly refers to as Organizational Silo-ism.

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  • The Rise of the Customer-Centric Mindset

    The Rise of the Customer-Centric Mindset

    In a recent survey, Econsultancy found that being customer-centric is the most important characteristic in order to establish a truly “digital-native” culture.

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  • Inside Customer Success: Vend

    Inside Customer Success: Vend

    We sat down with Monique Steele, Director of Customer Success, to discuss how Customer Success has evolved at Vend over the last 3 years.

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  • Giving Customer Success a Voice at the Executive Table

    Giving Customer Success a Voice at the Executive Table

    In an era where the customer experience matters more than ever before, having a voice at the executive table changes everything. Cue the Chief Customer Officer (CCO), breaking down Silos.

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