Mark Dacanay

Mark Dacanay is a Digital Marketing Professional who has been working with a B2B company offering cloud-based phone systems for more than 5 years. He is obsessed with anything about the cloud – the technology, not the fluffy stuff in the sky.

  • The Customer Success Road: Where to Start?

    The Customer Success Road: Where to Start?

    Recognizing the need for a customer success program and actually working on implementing one are two completely different stories. Even if you see the merits, you will eventually face your roadblocks.

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  • 3 Sales Strategies That Are Fuelling Your Churn Rate

    3 Sales Strategies That Are Fuelling Your Churn Rate

    High customer churn indicates a mismatch between the expectations set pre-sale and the actual experience of customers. Here are some of some common sales strategies that lead to high churn rates.

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  • Data is the Path to Sales for SaaS Providers

    Data is the Path to Sales for SaaS Providers

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