Linda Schwaber-Cohen

Linda Schwaber-Cohen’s expertise lies in building and growing onboarding and training programs at software startups. After teaching for several years in a K-12 and university setting, she shifted gears and began to develop programs to help customers adopt and see the value in B2B software purchases. She currently serves as Head of Training at Skilljar, a Seattle-based customer onboarding and training platform, and previously managed customer onboarding and enablement at Simply Measured, a social media analytics SaaS company.

  • The Art & Science of Effective Customer Onboarding

    The Art & Science of Effective Customer Onboarding

    Customer onboarding is both an art and a science. To succeed, you need to find the right balance between a creative content strategy and a data-driven approach.

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  • 4 Onboarding Mistakes & How to Avoid Them

    4 Onboarding Mistakes & How to Avoid Them

    When implemented correctly, onboarding sets your customers up for success. Check out these 4 common onboarding mistakes and learn how to avoid them for Customer Success and higher retention.

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  • 3 Steps to Onboarding Successful Customers

    3 Steps to Onboarding Successful Customers

    Customer onboarding is a unique window of opportunity for a SaaS business. It’s a time when the customer is truly excited and interested in advice and guidance in a way they likely won’t be later on.

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