Asra Sarfraz

Asra Sarfraz is currently the Digital Marketing Intern at Amity. When she is not consuming barrels of coffee, she is busy photographing and designing new projects.

  • [Infographic] Signs You've Entered The Retention + Growth Phase

    [Infographic] Signs You've Entered The Retention + Growth Phase

    As you transition from new customer acquisition phase to revenue (MRR) protection and growth, priorities need to shift. Often, we enter the customer maturity phase without even realizing it.

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  • 3 Ways To Keep Up Momentum After Customer Onboarding

    3 Ways To Keep Up Momentum After Customer Onboarding

    The onboarding journey doesn’t merely stop once you’ve introduced your customer to your product. The challenge now lies in transforming your customers into power-users and brand ambassadors.

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  • Starting Your Transition To Tech-Touch

    Starting Your Transition To Tech-Touch

    To ensure that you continue to drive meaningful experiences through customer interactions, you need to identify the key customer touchpoints that provide the most value for your company.

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  • [Infographic] 5 Metrics For Pre-Product/Market Fit

    [Infographic] 5 Metrics For Pre-Product/Market Fit

    While being in early stages of determining market fit is extremely exciting, measuring and understanding where things are working can also be just as nerve-wracking.

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  • How To Run A Successful QBR Meeting

    How To Run A Successful QBR Meeting

    As easy as it is to grasp the concept of a successful QBR, in practice, a lot of us still miss the mark. QBRs should be strategic, not tactical, and that’s where a lot of teams fall short.

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  • Best Practices To Share Your Product Roadmap With Customers

    Best Practices To Share Your Product Roadmap With Customers

    Sharing your product roadmap with customers is key, but it can be difficult to do so without conjuring up dates and features which will certainly change on the way.

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  • How To Help Your Customer Graduate From Onboarding

    How To Help Your Customer Graduate From Onboarding

    Day-30 in the onboarding process isn’t anything magic; it’s when the customer has advanced enough in their journey that they can start standing up on their own and can navigate your software easily.

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  • When & Where To Start The Renewal Process?

    When & Where To Start The Renewal Process?

    In the subscription economy, initial purchase decisions are based on hope, a decision to renew is based on results. For Customer Success Managers, it’s tricky to map out an effective renewal timeline.

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  • [Infographic] Customer Success vs. Customer Support

    [Infographic] Customer Success vs. Customer Support

    Two terms often used in similar contexts, but the roles they define could not be any more different. Check out this handy infographic to see the major differences the two disciplines encompass.

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  • 5 Challenges to Proactive Customer Success

    5 Challenges to Proactive Customer Success

    There are certain challenges all Customer Success professionals come across, 5 in particular: lack of visibility, firefighting, poor segmentation and priotization, ill-fitted processes, and manual...

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  • Whats Makes A Customer Success Manager Successful?

    Whats Makes A Customer Success Manager Successful?

    While renewals and churn are both important metrics you should be evaluating for long-term success, they are not the only ones you should keep an eye out for.

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  • The Life Of A CSM As Told By The Oscars

    The Life Of A CSM As Told By The Oscars

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  • The Do's and Don'ts of NPS [Infographic]

    The Do's and Don'ts of NPS [Infographic]

    Amity made a helpful infographic to inform you on things you can do to power up your Customer Health Score and NPS program when you integrate a customer feedback platform

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  • [Infographic] 4 Strategies for Scaling Customer Success

    [Infographic] 4 Strategies for Scaling Customer Success

    Here's a handy infographic below to see some of the best strategies for scaling Customer Success.

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  • [Infographic] 5 Tips to Calculate Your Customer Health Scores

    [Infographic] 5 Tips to Calculate Your Customer Health Scores

    Here are the 5 best practices you need to consider when calculating your Customer Health Scores.

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  • [Infographic] 6 Lessons For Your Startup

    [Infographic] 6 Lessons For Your Startup

    Here are 6 quick lessons for your Customer Success Game Plan at the startup stage, when winning customers is a priority and teams are doing a bit of everything (and anything).

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  • The Best Customer Success Articles of 2017

    The Best Customer Success Articles of 2017

    Below is our annual holiday reading list, the best articles of 2017, curated, organized, and ready to be enjoyed. Read it now or bookmark it for later, whatever floats your boat!

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  • This Is How You Know You’re Doing It Wrong

    This Is How You Know You’re Doing It Wrong

    Some red signals that should immediately alert you and tips to help you gain early insight into being proactive in avoiding the impact of growth pitfalls for Customer Success.

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